Last Thursday, Apple CEO Tim Cook took to social media to tease “a big week ahead” for his company, and Apple certainly delivered on that promise: We’ve seen six new products launched over the past few days, and they’re all updates to major product lines.
If you haven’t been able to keep up with everything Apple has announced – and even we’ve found it difficult – then let this be your one-stop catch-up for all the news. We’ve included the details of each new piece of hardware and links if you want to read more.
1. MacBook Neo
We’ve long heard rumors of a more affordable MacBook – like an iPhone 17e but for Apple laptops – and now it’s finally here. The MacBook Neo runs on an A18 Pro processor (the same one found in the iPhone 16 Pro from 2024), has a 13-inch screen and is available in four colors: Apple calls them blush, indigo, silver and citrus.
The big headline here though is the relatively low starting price of $599 / £599 / AU$$899. It makes it by some distance the cheapest Apple laptop on the market at the moment, although of course there are some compromises along the way – if you want a keyboard with Touch ID integrated into it, for example, then you have to pay extra.
2. iPhone 17e
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Apple continues to offer a more affordable option in its iPhone line, with the iPhone 17e now replacing last year’s iPhone 16e and starting at the same price: $599 / £599 / AU$999 (although the base model this time offers 256GB of storage instead of 128GB). One of the main upgrades here is support for MagSafe charging, which the previous model didn’t have.
Other improvements worth knowing about is the switch to the A19 chipset, also found in the iPhone 17 – so you’ll get the best performance, even if this phone isn’t much faster than the iPhone 16e. Network speeds should be better, thanks to Apple’s own C1X modem, and you can get this in soft pink as well as standard black and white.
3. M4 iPad Air
Apple’s last iPad Air was launched in March 2025 with Apple’s own M3 chipset, and a year later we have its successor: the M4 iPad Air. This processor bump is the main upgrade, and Apple promises performance improvements of up to 30% compared to the previous version – although you probably won’t notice them if you’re just swiping around emails.
The same two sizes are available, 11 inches and 13 inches, and again there’s Touch ID instead of Face ID. However, Wi-Fi and 5G should be faster with the addition of Apple’s own C1X chip, and starting prices have remained the same as last year: $599 / £599 / AU$999 for the smaller model and $799 / £799 / AU$1249 for the larger.
4. Studio Display and Studio Display XDR
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The original Apple Studio Display has finally received a refresh, four years on, and there are two new models for 2026. The next-generation Studio Display sticks to a 27-inch screen, but there are notable upgrades to the camera, ports and sound system – while $1,599 / £1,499 / AU$2,599 is then the credit to Apple’s starting price last time.
There’s also a more premium version available, the Studio Display XDR, which replaces the Pro Display XDR and will set you back a hefty $3,299 / £2,999 / AU$5,499. It has the same 27-inch screen size and 5K resolution as the standard model, while increasing the refresh rate, brightness, color gamut, backlight technology and improving some of the port specifications.
5. M5 Pro and M5 Max MacBook Pro
Apple has announced new M5 Pro and M5 Max chips, and for good measure new laptops to go into them. The new 14-inch and 16-inch MacBook Pros replace the M4 Pro and M4 Pro Max versions from 2025, and there are also upgrades to the wireless connectivity chips inside – so the MacBook Pro finally supports the latest Wi-Fi 7 standard.
According to Apple, these new laptops and their chipsets will be much better at processing AI locally – so let’s hope Apple Intelligence improves soon as well. Starting prices for these new models are $2,199 / £2,199 / AU$3,499 for the 14-inch version (with an M5 Pro) and $2,699 / £2,699 / AU$4,299 for the 16-inch (with M5 Pro).
6. M5 MacBook Air
Since its launch in March 2025, the M4 MacBook Air has been our laptop of choice – but now there’s a new and improved M5 model. The ports and design remain the same, but performance should be boosted by the new chip (especially for AI), and Wi-Fi 7 and Bluetooth 6 are now supported thanks to the addition of Apple’s N1 chip.
Pricing starts at $1,099 / £1,099 / AU$1,799 for the 13-inch version and $1,299 / £1,299 / AU$2,199 for the 15-inch model. That means they’re slightly more expensive than their predecessors, but you get more internal storage for those prices this time around (512GB vs 256GB), and we’re happy with the trade-off Apple has decided to make here.
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