- Most Gen Z workers do their best work with visual tools
- Many do not use approved apps for a better experience
- Visuals are better for memory coding and feelings
Gen Z staff change how we work, new Canva research shows and surprising artificial intelligence are where it all is at.
While most organizations have typically been dependent on traditional, text-heavy systems, Gen Z workers want digital-first, visual and AI-driven tools only one in five (22%) companies are considered suitable, Canva says.
With Gen Z, which accounts for a growing proportion of the workforce, research suggests that it may be time to start adapting to newer ways of working.
Gen Z workers prefer visually, technical first work
Most Gen Z workers (90%) agree that they are doing their best work visually with 83% globally (88% in the UK) using non -approved apps (sometimes called Shadow Tech) to connect holes left by unsuitable systems.
Nearly two-thirds (63%) also agree that AI-Experimentation would improve the visual relocation.
However, it’s not just for show. Canva highlighted some of the neurological benefits: Visual of high quality actually runs 74% faster memory coding and triggers 21-26% greater emotional intensity. On the flip side, 76% lose interest in text -heavy content.
“We see a clear mismatch between how the human brain is wired to absorb information and how most jobs still communicate,” commented Canva head of B2B marketing Emma Robinson.
With lots of research that suggests that companies do not offer the right tools to workers, Canva’s latest study adds even more context to the image, especially the surrounding age groups and neurological science.
Leaders should use research to invest in visual first and AI-activated platforms to customize online collaboration platforms with how the modern workforce works.
“Science shows that the traditional, text -heavy approach no longer meets the needs of today’s teams, especially in fast, collaborative environments,” Robinson added.
