- Meta adds an AI-driven dating assistant to Facebook dating
- The assistant will help improve profiles, narrow searches and tailoring
- Another new feature called Meet Cute delivers a surprise struggle a week
Facebook -Dating is not a romance knuggernaut that Tinder or Bumble has been, but Meta thinks its digital cupid can find you love with a sprinkles of AI and a spin of the roulette wheel. Facebook dating now includes a “Meet Cute” feature that automatically pairs you with a surprise match every week, and in case of random chance, a new AI-driven dating assistant does not work to help you.
Meta believes that the current system of pushing leaves many romance seekers who feel burnt out. The company wants to place Facebook dating as an antidote, something for those who are single and find themselves stare blankly on their phone and wonder if dating apps should be fun.
Romantic Assistant
The AI dating assistant tries to be a virtual wingman for both your own profile and by finding you a match. Instead of rolling until your thumb cramps, you can enter exactly what you are looking for. AI can then go beyond standard filters for height, education or hometown.
The interstreams could be as specific as “someone who lives near me and likes to perform activities on the water” or “a girl in Brooklyn who likes baseball, and is not allergic to pets.” The assistant analyzes these instructions and brings suggestions tailored to your preferences.
The assistant acts as a coach for your own profile and offers tips to rewrite your bio and suggest ideas for first messages or data seats. For people who fear writing bios, this can be a lifeguard. For anyone who has felt firm by staring at a flashing marker in the “About Me” section, it’s hard to deny the appeal of having some digital help.
Meet sweet matching
Meet sweet on the other side, take the decision -making process out of your hands once a week. Each user gets a surprise struggle selected by Meta’s algorithm with the option of chatting or passing. Theoretically, this is reintroduced some of the serendipity of meeting someone randomly in real life that dating -apps have largely replaced. It probably depends on how well the random matching goes. On the other hand, if you hit it with one or more ‘random’ matches, you may wonder if they are so random or whether you are so bland that basically someone could be a good match for you.
Together, the two features represent a shift in how Meta wants Facebook dating to stand out. Hundreds of thousands of people in North America still create profiles every month, matching between 18- to 29-year-olds has increased by 10% years over years, according to Meta. But the app is limp behind competitors such as Tinder and Hinge, who are already experimenting with AI features of their own. Meta’s efforts are that combining a proactive assistant with algorithmic surprise will help date more effective and perhaps even more fun.
Whether it works depends on how well meta balances AI wisdom and the random sparks of love, and whether single people can trust AI to deal with cases in the heart.
