- Disagreement, Pinterest and Quora work best in new 2025 -Privat life’s peace of social media
- Facebook, WhatsApp, Instagram, Tiktok and X are facing sanctions for poor privacy protection
- AI training policies and regulatory fines form platform in this year’s analysis
Facebook, WhatsApp and Instagram have again been marked as among the most privacy’s invasive social media platforms.
Incognis Updated Report on Privacy of Privacy for 2025 Meta’s products placed with Tiktok at the bottom of its list.
X, the platform owned by the divisive billionaire Elon Musk, also scored poorly in several categories, although it worked better than Meta’s services in some areas and placed it in the middle of the table.
Discord shows how to do it
Incogni’s researchers assessed the 15 most widely used social media platforms around the world and weighed them against 14 privacy criteria grouped into six categories.
These included data collection, transparency, AI data, regulatory violations, user control and easy access.
The methodology focused on how easily an ordinary user can understand and act on privacy policies, not only whether the information is found in the first place.
At the other end of the spectrum, Discord, Pinterest and Quora appeared best in this year’s location.
Discord topped the list after avoiding many of the pitfalls facing other platforms, especially its attitude not to provide user data for training generative AI models.
Pinterest came in second place, mainly due to strong user settings and relatively few regulatory sanctions. Quora took third thanks to limited data collection.
It will probably come as a little surprise to most people that Meta’s platforms were severely punished across all categories.
Facebook faced repeated legislative fines, including several violations of GDPR rules in Europe, as well as sanctions in the US and other jurisdictions.
Instagram and WhatsApp also contributed to Meta’s low location with policies that allow the collection of sensitive information, such as health data and sexual orientation.
X was facing sanctions for extensive data collection and former privacy -related fines, although it ranked higher than Meta and Tiktok in some areas.
It was among the easiest platforms for users to delete accounts and its rate to reveal information to state agencies was lower than most.
Still allows its policies user data to be used for training AI models that lowered its overall privacy.
AI-related concerns had a much greater influence compared to last year.
Reddit, previously considered one of the safer platforms, fell into the ranking after its content was made available to AI developers.
Discord’s avoidance of such practice helped drive it upwards.
Transparency was another major factor. Many social platforms lacked clear details about how fast data is deleted when users close their accounts.
Tiktok, Telegram and Reddit offered limited details that lowered their score.
Snapchat was also appointed to reveal information to state agencies at a higher rate than most competitors.
Ultimately, the report concludes that users’ privacy remains unevenly handled across platforms. Consent can only be meaningful if information is both available and easy to understand.
