With hybrid work now a common policy for organizations around the world, more focus is placed on the companies that provide tools to ensure that the workers remain productive wherever they are.
He spoke at the company’s lodging work event in London, Hanneke Faber outlined his goal of supporting, “the future of work – working smarter, living better, growing faster.”
Part of this is through the latest products, including its newly released MX Master 4 Mouse, but Faber was also eager to name the role that people play in the company’s success.
Reason to be
“Our mission is pretty simple to expand the human potential of work and play … our reason for being is to make people a little better,” Faber told participants.
Faber outlined three major macro trends in the technology sector right now that affects work logo, and notice, “We sell work – we aim to be a model for ways to work … (but) Our work in this space is never done – we always think about the future of work … But success is never final.”
These trends include what she called “the security of uncertainty” as companies of all sizes adapt to changing trends around the world, even as global IT spending continues to rise.
“There is every reason to see the opportunity,” noted Faber, “but the best driving companies will be them … There are flexible, take advantage of an ever -changing environment.”
“Today is probably the slowest day of the rest of our lives.”
The other trends related to AI and worked everywhere, with Faber, who noticed how both were set to play a significant role for a company like Logitech.
AI needs hardware to learn, she noticed, highlighting how people interact with chatbots and agents using accessories such as microphones, webcams, keyboards and mice.
“Hardware is the eyes, ears and hands of AI,” she declared, describing these products as “sensory layer for AI”.
With AI, which now plays such an integrated role in jobs everywhere, companies will have to offer attractive spaces to attract the best AI talent, noticed Faber – which includes offering the best hardware.
Most companies now embrace hybrid work, where Faber reveals research that claims more than 75% of people say they are working in different places now – a trend that is not just for office workers anymore.
“Work must be optimized no matter where workers are,” she noted, “that’s not the number of technical tools anymore, that’s how much friction they remove.”
