- Travel eSIM revenues are expected to reach $1.8 billion by 2025
- Smaller providers drive innovation through agile digital-first eSIM solutions
- Mobile operators face increasing pressure to protect traditional roaming revenue streams
As consumers increasingly rely on digital connectivity overseas, demand for flexible, affordable mobile data plans is accelerating.
According to Juniper Research, mobile network operators are preparing to launch more travel eSIM services as competition in the telecommunications industry intensifies.
The move is seen as an attempt to protect roaming revenues and prevent third-party providers from taking a larger share of the fast-growing international connectivity market.
Rapid growth in the travel eSIM market
The study reveals that travel embedded SIM (eSIM) revenue is expected to reach $1.8 billion by the end of 2025, up 85% from 2024.
This increase reflects the growing appeal of eSIM technology as a cheaper and more flexible alternative to traditional roaming.
The report attributes this growth to “Connectivity-as-a-Service” platforms, which have lowered technical barriers for new entrants.
These platforms allow smaller companies to offer travel eSIM services without the need for large-scale infrastructure.
Usually, the best eSIMs for international travel come from agile digital providers rather than traditional mobile operators, although this could change as bigger players enter the space.
Juniper Research predicts that by 2026, many mobile operators will introduce their own travel eSIM solutions alongside their current roaming services.
This shift aims to provide customers with prepaid and postpaid options that maintain brand loyalty and reduce reliance on third-party vendors.
“As third parties increasingly integrate into the telecommunications sphere, it will be critical in 2026 for operators to launch their own travel eSIM services to compete and retain as much revenue as possible from mobile roaming,” said Molly Gatford, Senior Research Analyst at Juniper Research.
While eSIM technology promises flexibility, it also challenges established business models.
Mobile networks face pressure to compete on price, performance and added features to convince travelers that their versions offer the best options.
But with several competitors offering region-specific plans in major markets, including the best eSIM for Europe and the best eSIM for Asia, it remains uncertain whether larger operators can match the adaptability of smaller providers.
Operators see an opportunity in the growing market, but the ease of access means that new competitors can quickly emerge.
For consumers, this rivalry can lower prices and improve global connectivity, but telecom providers must provide reliable and cost-effective services to succeed.
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