- Semrush One blends classic SEO tracking with next-generation AI visibility tools
- The platform reveals how brands appear across ChatGPT, Gemini and Perplexity
- The entry price of $165 per month can be a serious barrier for smaller brands
As artificial intelligence becomes the preferred source of online information, it has become increasingly difficult for marketers to maintain visibility.
Semrush, a well-established name in online analytics, has introduced a new platform called Semrush One, designed to address this shift.
The AI tool brings together traditional SEO analytics and AI-powered search visibility in an effort to help businesses keep their content visible as search models evolve beyond standard engines like Google.
A new approach to digital visibility
According to Semrush, the platform merges familiar SEO data with new layers of AI visibility analysis.
This gives users insight into how their brands are performing in AI discovery engines such as ChatGPT, Gemini and Perplexity.
“Semrush has always helped marketers see where they stand, and now we’re helping them shape what’s next,” said Andrew Warden, Chief Marketing Officer at Semrush. “Combining SEO and AI into one intelligence layer, Semrush One gives marketers the power to influence every moment of discovery and turn insight into performance. It’s the edge modern marketing has been missing.”
The company claims this integration enables faster adjustments to changes in ranking and search behavior.
Its dataset reportedly includes more than 808 million domains and trillions of backlinks, forming what it describes as one of the most comprehensive data collections available.
This scale may appeal to larger brands, but smaller e-commerce businesses may question whether such large data sets translate into practical gains.
Semrush One is available in three versions, including Starter, Pro+ and Advanced, with each level providing broader functionality for larger teams.
In addition to these, a more expansive enterprise-grade product called AI Optimization promises customizable prompts and model-level control for larger organizations.
Although Semrush presents these tiers as available for all company sizes, the introductory price of $165 per month doubts about affordability for start-ups or small digital shops.
Semrush states that its own tests showed a rapid jump in AI visibility after adopting the system, nearly tripling its “AI share of voice” within a month.
The company interprets this as evidence that large language models respond faster than traditional SEO cycles.
“With the increasing adoption of LLMs and the rapidly evolving world of search, online brand visibility has become a boardroom issue,” said Bill Wagner, CEO of Semrush. “We’re excited to build on nearly two decades of industry leadership in search and empower marketers to take control of their visibility into the new era with Semrush One.”
However, it remains unclear whether the gains seen with Semrush One will extend to external clients whose content competes with stronger brands or operates within different search contexts.
The evolving nature of AI-powered search ranking also means that viewability metrics today may not hold steady tomorrow.
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