Meghan Markle has just been hailed for the way she has handled her business, awards and the attraction she creates around her creations.
Everything has been brought to light and explained by branding expert Chad Teixeira.
He spoke to Daily Mail for this breakdown of Meghan’s efforts, which “play” to promote her branding, all while defying what people consider “traditional retail logic.”
According to the expert, this year’s Christmas collection is what matters most, as the newly released video promoting the Christmas collection features things like decorated halls, a glazed turkey made with her own brand of honey, and clips of desserts she prepares with her own jams.
He also touched on the methodology behind the shocking pricing of her products. For example, things like Raspberry Spread and Orange Marmalade retail for $12 each, and the Fruit Spread Trio and Signature Fruit Spread Gift Set retail for $36 and $42, respectively, in their souvenir boxes.
For the branding expert, this pricing is a “deliberate play on perceived value” compared to “traditional retail logic” because it positions them as a luxury item.
Furthermore, As Ever appears to focus more on Meghan’s “story, taste and aesthetic,” making it more of an “emotional purchase rather than a rational one,” which “is common in celebrity-led or heritage-inspired brands.”
“It’s a strategic move where exclusivity and narrative carry more weight than practical value,” he also noted.
Even Meghan’s handwriting “harmonises with the premium positioning”, he said, before calling it a “‘subtle connection to her personal touch is the luxury'” for her fans.
“While some consumers may be momentarily surprised that the set isn’t cheaper, this kind of pricing psychology can actually strengthen brand appeal if handled with consistency,” as it “signals trust and exclusivity,” he said a little later in the chat.
“The key will be in storytelling though,” he said before concluding. “If the focus remains on craftsmanship, heritage and intention over quantity, most of her audience will interpret the pricing as part of the brand’s aspirational identity rather than a misstep.”
