Ryan Reynolds lifts the curtain on how he creates his signature brand of comedic advertising and why humor remains his secret weapon.
During a new conversation with PEOPLE Magazine on The Wall Street Journal’s CMO Summitthe Deadpool star shared that he uses humor as a strategy.
“Well, humor and emotion are the two emotions that I think travel the most,” he said.
Reynolds explained that both tools work because they break down barriers and disarm audiences, but when combined, they create messages that feel human and memorable rather than transactional.
“Humor works so well, so does emotion. But if you get them together, it really, really just creates togetherness. It creates that feeling that we’re okay now, we’re not divided.”
He also reflected on insightful advice he once received from famed screenwriter Richard Curtis, which still shapes how he writes and performs.
“He said that every character must have a beginning, a middle and an end. [The advice] really stuck with me,” Reynolds shared.
