Eric, Barron and Donald Trump Jr.’s entry into crypto has not come through building technology or financial infrastructure, but by leveraging the Trump name through branding, promotion and political influence.
This feature is part of CoinDesk’s List of most influential 2025.
As a result, the brothers – the three sons of US President Donald Trump – are likely to have profited significantly from various crypto-related ventures, including a Trump-linked project that has launched several family-branded memecoins and reportedly generated over $400 million in revenue through token sales and transaction fees.
Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old college student’s net worth is believed to hover around $150 million through his stake in the family company.
His older brothers Eric and Don Jr. also became co-owners of American Bitcoin (ABTC), a crypto mining company formed by Hut 8 Corp earlier this year, after acquiring a 20% stake in the company. Eric Trump has taken on a visible role in US Bitcoin, appearing at public events (including CoinDesk’s Consensus conference) and speaking on behalf of the company, which seems to be his primary focus in the crypto sector right now.
Together, these ventures have positioned the Trump brothers more as brand ambassadors than builders in the crypto space. By leveraging name recognition and political alignment, they have created a profitable niche without directly developing blockchain technology or financial products.
