BlackRock is ramping up its digital asset strategy with a wave of new hires aimed at expanding its crypto- and blockchain-related products across the globe.
The $10 trillion asset manager is hiring seven senior positions in digital assets, six based in the US and one in Singapore. The open roles span research, strategy and corporate governance, indicating the firm is deepening its commitment to the sector amid growing institutional interest in tokenized and onchain assets.
In the US, one position focuses on expanding BlackRock’s iShares digital asset ETF series. The job ad calls for someone to scale existing products, including its crypto ETFs, which include the $70 billion AUM-heavy iShares Bitcoin Trust (IBIT), and help expand them to institutional and wealth clients. The same role also mentions building “next-generation products with strong commercial appeal”, pointing to the company’s ambition to go beyond traditional investment wrappers.
The Singapore-based role is more expansive. BlackRock is looking for a leader to shape its digital asset strategy across Asia, where regulatory clarity and demand from institutional investors are accelerating. The job involves setting commercial targets and identifying “first-mover big bets” in the region that align with global priorities. A multi-year business plan is part of the task.
The hiring pressure is adding to BlackRock’s growing presence in crypto markets. The firm made headlines last year with the launch of its spot bitcoin ETF, which helped drive record flows into crypto investments. In addition to ETFs, BlackRock CEO Larry Fink has spoken publicly about the potential of tokenized assets to modernize capital markets by increasing transparency and settlement efficiency.
The company’s tokenization strategy is already underway. It launched a tokenized fund on the Ethereum blockchain in 2024 and has invested in infrastructure providers like Securitize to explore how public blockchains could support regulated financial products.
