JPMorgan Weighs Institutional Crypto Trading Amid Rising Demand

JPMorgan Chase is considering whether to offer cryptocurrency trading services to institutional clients, Bloomberg reported Friday, citing a person familiar with the matter.

The move would make the largest U.S. bank by assets one of the most prominent financial institutions yet to consider entering the crypto trading space for larger clients. According to the report, JPMorgan is evaluating various types of products, including spot and derivatives trading, but has not committed to launching any specific service. The decision will depend on customer demand, perceived risks and whether the bank sees long-term business opportunities in the sector.

JPMorgan’s deliberations come as big investors — from hedge funds to pension managers — look for more secure and regulated ways to trade digital assets. These customers often cannot or will not use retail-focused platforms like Coinbase (COIN) or Binance due to compliance, custody and trade execution issues. Instead, they require dedicated infrastructure that can handle large trades, offer deeper liquidity and meet institutional compliance standards.

Coinbase Prime is one of the leaders in the US as a crypto trading platform tailored for institutions, but the competition is growing. Bullish, which owns CoinDesk, operates a digital asset exchange built for institutional trading. Kraken has a similar offering through its Kraken Institutional platform. Several other firms, including Fidelity Digital Assets and Galaxy Digital, are also active in the space. Now JPMorgan could be added to the mix.

The US regulatory environment surrounding crypto is beginning to show signs of change, and an important crypto law is expected to pass soon. This decision gave many institutions more confidence that digital asset markets are maturing under clearer rules, even if prices remain uneven through the end of the year.

A representative for JPMorgan did not immediately provide comment for the story.

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