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Sherrone Moore had allegedly messaged numerous women on social media over the past five years prior to his high-profile firing as Michigan’s head football coach and subsequent arrest.
The Athletic detailed several instances Monday in which Moore left women confused by messages he sent to them via Instagram.
A woman told the outlet she received a message in November hours before the Wolverines were set to take on Purdue. The message was a hand-waving emoji to which she replied “hello”. The woman told The Athletic that she initially thought it was an account pretending to be Moore, but he allegedly assured her it was not. She congratulated him on his win and said that over the next few days he would respond to some of the videos she posted on her Instagram stories.
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Michigan head coach Sherrone Moore watches a play behind quarterback Bryce Underwood (19) during the second half of the spring game at Michigan Stadium in Ann Arbor, Saturday, April 19, 2025. (Junfu Han/USA TODAY NETWORK via Imagn Images)
The woman said she did not get engaged further after learning he was married with children.
“What is he doing?” she asked herself, according to The Athletic. “Are you sitting in the bathroom?”
Moore’s interactions with women on social media were flagged to university officials. An official told the outlet that the messages were not harassing in nature but raised questions.
“It was not sexual harassment,” an official told The Athletic. “It was decency: ‘Are you an idiot?’ kind of thing.”
More than 20 people spoke to The Athletic about Moore’s alleged behavior on social media. Four women described a pattern of Moore “liking” a post on their Instagram Stories and then engaging in conversation by asking how they started following each other.
Ellen Michaels, an attorney representing Moore, addressed the report in a statement to the outlet.
ED ORGERON ADVICE TO SHERRONE MOORE AFTER SAGA THAT LEADS HIM FIRED, ARRESTED
Michigan coach Jim Harbaugh offensive coordinator Sherrone Moore after a play during the second half of UM’s 26-0 win over Iowa in the Big Ten championship in Indianapolis, Saturday, Dec. 2, 2023. (IMAGIN)
“Sherrone Moore denies any criminal wrongdoing,” Michaels said. “There is no history of domestic violence, no prior convictions to support allegations of dangerous behavior, and no court decisions to support those allegations. This case will be decided in court based on evidence and due process, not speculation.”
Moore was arrested on multiple charges earlier this month. He faces a felony charge of third-degree home invasion and two misdemeanor charges of stalking and breaking and entering without the owner’s consent. He was released on bond and is due back in court on January 22.
Moore was accused of having a “long history of domestic violence” against the employee, with whom he allegedly had an inappropriate, years-long relationship.
Court documents obtained by Pakinomist Digital revealed allegations made by the employee’s attorney, Heidi Sharp, on the day Moore allegedly entered her home without permission, which later resulted in his arrest.
Former Michigan football coach Sherrone Moore appears via video in court in Ann Arbor, Michigan, on Dec. 12, 2025. (Ryan Sun/AP Photo)
Prosecutors detailed the alleged events leading up to Moore’s arrest, including that Moore had entered into an “intimate relationship” with the Michigan employee for “a number of years” and that the woman had broken up with him two days before his arrest.
Prosecutors accused Moore of contacting staff via phone calls and text messages after the break-in, prompting the victim to contact the University of Michigan and cooperate in the investigation. Moore was subsequently fired from his position as a football coach, which prosecutors said prompted him to show up at the woman’s home.
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Moore then allegedly “barged” his way into the residence, grabbed a butter knife and a pair of scissors and then began threatening his own life. According to prosecutors, Moore allegedly told the employee, “My blood is on your hands” and “You ruined my life.”
He was named head coach of the Wolverines after Jim Harbaugh returned to the NFL.
