Trump Media and Technology Group (DJT) moved about 2,000 bitcoin worth around $174 million, through a number of wallets a day after it was reported to have increased its holdings to 11,542 BTC.
The transfers routed bitcoin across multiple addresses, with about $12 million ultimately reaching Coinbase Prime Custody, according to blockchain data tracked by CoinDesk on Arkham.
The rest is held in other wallets that appear to be linked to the same entity, suggesting a reallocation of reserves rather than a one-way movement towards an exchange.
The activity does not in itself signal a sale. Coinbase Prime Custody is a custody product designed for institutions, and custody transfers can reflect treasury operations such as reorganizing cold storage or consolidating wallets. Assets in custody can remain parked there for long periods of time without being traded.
The timing is notable and comes a day after blockchain tracker Lookonchain said the company bought 451 BTC, suggesting that Trump Media, the owner of the Truth Social social media platform, is actively managing its bitcoin position rather than letting it sit static.
Business owners often move assets between wallets for operational reasons, especially after new purchases, internal policies or custody transitions.
Bitcoin’s price showed little immediate reaction to the move. The token was trading near $86,000 to $87,000 over the past 24 hours, a range that has held even as broader crypto sentiment has softened for year-end.
Traders have been watching flows and positioning closely, with recent market action showing bitcoin struggling to hold key psychological levels above $90,000.
The onchain transfers also come as Trump Media’s equity has increased. Shares are up more than 30% over the past five trading days, according to Google Finance, trading around $14.
The move has coincided with renewed attention to the company’s strategy beyond social media, including its push into financial products and digital assets.
