- Adobe teams up with directors, film studios and VFX houses
- Filmmakers praise Firefly Foundry’s AI content creation tools
- But you still need to “request more information” if you want to try it
Adobe has unveiled new partnerships with host talent agencies, film studios, directors, VFX houses and directors such as David Ayer of Fast and furious fame and Black Adam‘s Jaume Collet-Serra.
First announced at Adobe Max in October 2025, Firefly Foundry is designed to accelerate workflows—effectively giving filmmakers the AI tools they need to quickly produce and polish content that preserves their creativity and vision.
However, creative professionals can’t just download the tool like most apps in Adobe’s creative suite – you’ll need to hit ‘request more information on the site here’ to get the scoop.
A creative foundry
But what is Firefly Foundry?
In a world where 85% of films premiering at this year’s Sundance Film Festival were created using its tools, Foundry is Adobe’s answer to creatives concerned about where AI fits into storytelling. According to the company, the tool, powered by Firefly, lets users build “high-fidelity images, video, audio, 3D and vector output with a complete understanding of a brand or franchise’s creative universe.”
The foundry itself is designed to improve the creation of, well, everything. Social media content, digital displays, in-person events, mobile apps, they all receive a shout-out in Adobe’s latest blog.
But it is also designed to become central to both pre- and post-production workflows in film production.
During the initial ideation phase, Firefly Foundry provides tools for directors and storyboard artists to create unique visuals.
On-set, Adobe states that the tool can help crews “ensure they get the right creative options for their shot list as filming progresses,” while increasing the efficiency of processing the dailies (or “rushes”, for UK readers).
In post, Foundry can minimize the need for reshoots, with editors and VFX artists able to “assemble footage, fix scenes and polish final images.”
This is where Adobe’s new partnerships with e.g. Cantina Creative, Promise Advanced Imagination, CAA and William Morris are entering the fray. These users have praised the power of the foundry.
Collet-Serra, who directed Disney’s jungle cruise, said: “Leveraging Firefly Foundry’s responsible AI models can support us in finding new, efficient ways to work throughout production – freeing up our mindshare to focus on artistry.”
And CEO and co-chairman of Creative Artists Agency Bryan Lourd, explained, “Firefly Foundry provides artists with commercially safe tools that expand the possibilities of creative expression.”
Other partners across film and television, such as B5 Studios and Promise Advanced Imagination believe that Firefly Foundry “empowers artists” and “provides[es] our artists the freedom to push ideas forward while giving co-production, client and distribution partners confidence in how generative AI is being used.”
So it looks like Firefly Foundry’s AI tools may be coming to a theater near you soon.
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