Rumors are intensifying that OpenAI, the creator of ChatGPT, might be gearing up to acquire the visual discovery platform Pinterest.
According to the reports cited by The informationOpenAI sees Pinterest as a strategic asset to secure a vast new source of human-generated data.
The purpose of the acquisition is to assess shopping trends and visual search.
By owning Pinterest, the company is poised to fill the gap in its real-time user behavior and trends due to the lack of its own social network or search engine, unlike rivals Google and Meta.
Pinterest is considered a web traffic powerhouse. According to Statisticsin March 2024, only 1.3 billion visits to the Pinterest site were measured. This made it one of the most visited sites.
In the third quarter of 2023, Pinterest had 482 million monthly active users worldwide.
By acquiring Pinterest, OpenAI will gain industry-leading product recommendation algorithms and an enriched dataset of tagged images.
This will help the AI giant create new ad revenue streams and provide high-quality data to train its AI models.
Previously, the company added ads to ChatGPT as part of its aggressive search for new revenue streams. Despite being the industry leader, operating losses for 2025 are estimated at $8 billion and are expected to grow further in 2026.
On the user side, OpenAI’s takeover will likely mean deeper AI integration into the platform’s search and pin functions.
More broadly, the acquisition signals a continued consolidation of the Internet under big AI players, changing how digital discovery and commerce work.
OpenAI has not publicly commented on it, but the report remains speculative
