AMD posts strong numbers as Lisa Su backs off rising RAM prices, warns PC market is shrinking fast


  • AMD’s quarterly revenue rises despite mounting pressure across the global PC market
  • Memory and SSD prices are making new PC builds increasingly unrealistic
  • AMD expects PC demand to fall even as its own sales rise

Memory and SSD prices have continued to rise sharply, creating major hurdles to building new PCs, with RAM kits in some cases now costing four times more than recent lows – but despite this pressure, AMD expects its PC business to grow in 2026.

“Even in that environment, with the PC market down, we believe we can grow our PC business… I think the PC market is an important market. Based on everything we’re seeing today, we probably see the PC [Total Addressable Market] slightly down,” AMD CEO Dr. Lisa Su said when announcing the company’s latest financial results.

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