- With three out of four recognizing brand value, LinkedIn is responding with a new Premium subscription
- It provides a central dashboard to keep an overview of hiring, marketing and sales
- Some of the subscription perks include AI writing assistants and extra credits
LinkedIn has announced the launch of Premium All-in-One, a new offering designed specifically to help small businesses and sole traders with hiring, marketing and sales.
The tool centers around a new dashboard that shows sales, marketing and hiring activity in one place, with built-in guidance and recommended next steps to give business leaders some extra direction.
LinkedIn says three out of four (74%) SMB owners agree building their brand is critical to helping them achieve their goals.
LinkedIn is targeting SMBs with a new Premium All-in-One plan
On the sales prospecting front, LinkedIn adds new daily suggestions that match target criteria, revealing up to 60% higher response rates with initial testing. Users can employ LinkedIn’s AI writing assistant to personalize messages and use InMail credits for better outreach.
Premium All-in-One also includes credits that they can use to boost posts to a larger audience. “Small businesses using Premium All-in-One experience increased visibility on LinkedIn, including a 57% increase in followers and a 40% increase in profile views,” the company added.
The team also emphasized that this isn’t a tool designed aimlessly to close a hole that never existed—users apparently asked for it.
While we know it’s a subscription, the company didn’t share pricing information. It’s currently rolling out and is only available to “some users” – a wider rollout is on the cards, but we don’t know the extent of the current restrictions.
LinkedIn has been on the move with its AI-powered tools, launching an AI hiring assistant in late 2024 to help recruiters process applicants. It’s also on a long-term push to verify every user and company. Premium All-in-One lies between Premium Business and Premium Company Page per plan details, but it has its own unique set of features, so it’s unclear whether SMBs can combine multiple plans and add verification as well.
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