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An event Saturday night hosted by Boston Celtics star Jaylen Brown was shut down by the city of Beverly Hills, with officials saying it lacked a permit and even claimed they had denied one.
The event, which promotes Brown’s performance brand, the 741, was held at the home of Oakley founder Jim Jannard. Brown has a sponsorship deal with Oakley.
The city offered an apology to Brown due to “inaccurate information,” retracting their claim that a permit was denied, saying “a permit was never applied for, denied, and the residence had no prior violations on record.”
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Boston Celtics guard Jaylen Brown (7) during a game against the Brooklyn Nets at Barclays Center on March 15, 2025. (John Jones/Imagn Images)
However, Brown, who said he did not need to apply for a permit since the site was in a private residence, said the apology was not enough.
“I’m not a legal stalking type of guy, but you embarrassed my brand and my team. And I think that’s unfair,” Brown told ESPN.
Brown said the Beverly Hills statement “go ahead[d] telling falsehoods.” The city said, “No alleged evidence of any violation was ever presented to the homeowner, our team or legal counsel. Without observation, documentation, or confirmed violations, enforcement actions based on faith alone raise serious due process concerns.”
Boston Celtics guard Jaylen Brown dunks against the Detroit Pistons during the second half of an NBA basketball game, Wednesday, Dec. 4, 2024, in Boston. (AP Photo/Charles Krupa)
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“I wanted to enjoy myself and I felt like it was taken away,” Brown told reporters after Thursday’s Celtics game, in which he had a triple-double against the Golden State Warriors. “I was embarrassed. If it happened to me, I’m sure it’s happened to a bunch of people in the past. I look at it that way.
“There’s probably a bunch of people who aren’t screaming, falling on deaf ears, which is unfortunate. I’m not sure what the bottom line is… Even the statement they put out included some things that weren’t true, even in the apology. So I don’t think the apology is acceptable. I’ve lost a lot of money. [with our] partners etc. People made assumptions that we didn’t go through the right protocols. So all around it’s just a bad taste in my mouth. I am extremely offended. My team is offended. I’m not sure what the conclusion will be. All I know is that it’s some bulls—.”
Boston Celtics guard Jaylen Brown takes a free throw against the Los Angeles Lakers in the fourth quarter at TD Garden on March 8, 2025. (Brian Fluharty/Imagn Images)
Brown said he would discuss the case with his team and decide whether to file a lawsuit afterward.
