Crypto exchange OKX, which was just valued at $25 billion following a strategic investment from New York Stock Exchange (NYSE) parent Intercontinental Exchange (ICE), is launching a social network built directly into its trading app, the latest example of social media and digital asset platforms converging as traders increasingly rely on online communities for market signals.
The feature, called Orbit, allows users to post market comments, live-stream discussions and create trading groups, while also displaying verified performance metrics such as portfolio returns, profit and loss and win rates, OKX said Thursday. The company said the feature is designed to help users distinguish credible trading insights from hype or manipulated social media posts.
Orbit will gradually roll out starting February 26 to a limited group of users before expanding more broadly once the beta testing phase is complete.
The launch comes as social interaction plays a growing role in crypto markets. Many traders are now gathering ideas from online platforms where screenshots, posts and influencer comments can quickly shape sentiment around assets such as bitcoin or ether (ETH).
“People who use our app will have a native social channel where ideas are shared with posts, live streams and group chats,” Haider Rafique, managing partner at OKX, said in a statement.
Several platforms are starting to mix commerce with social media features. StockTwits, for example, is a social platform focused on stocks, where traders share ideas using ticker symbols like $AAPL or $TSLA to create real-time conversations about markets. In crypto, newer networks like Farcaster had emerged as decentralized alternatives that functioned as Ethereum-based social protocols designed to act as blockchain-native versions of platforms like X.
“This is quite popular in stock trading,” Rafique said. “We want to bring similar features and give traders a place to share their performance and interpretation of the markets.”
OKX said Orbit aims to add accountability to social trading by allowing users who choose to share metrics to verify them directly within the trading app. The platform also supports market-specific discussions using cashtags such as $BTC, $ETH and $SOL and allows traders to create both public and gated communities.
The move takes place during a period of expansion for the company. OKX has just received a strategic investment from Intercontinental Exchange (ICE), the global trading giant that owns the New York Stock Exchange. The deal valued the San Jose, Calif.-based company at about $25 billion.
As part of this partnership, OKX plans to introduce tokenized stocks and crypto futures products, signaling deeper integration between traditional financial markets and digital asset platforms.
