TRUMP is trading near $1.79 today, down about 96% from its peak. Its market cap is $425 million, up from nearly $15 billion at its peak in January 2025. Out of the 722,000 wallets still holding the token, positions are worth a combined $465 million. Since its launch, around $71 billion in value has moved through the token.
Once a crypto critic, Trump embraced the technology during the 2024 campaign before returning to the White House, promising to make the US the crypto capital of the world. Since then, he has unapologetically maintained his crypto ties, even as he and his appointees have steered the federal government toward embracing the industry.
Recently, Trump has said that there is nothing wrong with the income he earned from his crypto-related businesses. He told CNBC he was not doing anything illegal and was unaware of the extent of his holdings. Trump also added that he left day-to-day control of his businesses to his two eldest sons before taking office without divesting himself.
Family ties
The crypto firm in which Trump and his family have maintained a stake, World Liberty Financial, saw its token add to losses under a different structure.
WLFI tokens were sold through an initial coin offering (ICO) at $0.015 in the first round and $0.05 to the public and remained non-transferable until September 1, 2025. Secondary trading that day opened at $0.29 and reached $0.33.
