- Microsoft sees itself as cheaper and more efficient at assembling the full stack
- The company is clearly pushing its own internal models
- Claude also thought about being slower and less precise
Microsoft is reportedly teaching vendors how to compare the company’s AI offerings to competing companies like OpenAI and Anthropic.
Sore Bloomberg reporting, the company’s sales force is asked to emphasize benefits such as efficiency and cost benefits when using Microsoft’s offerings, which provide a much fuller picture than just the models and tools that extend to computing and other workflow tools.
“Everybody else sells parts — we sell the whole end-to-end system,” EVP Jay Parikh reportedly told the workers. “That’s the story we all have to go out and tell in FY27.”
Microsoft’s sales team teams up against OpenAI, Anthropic
Clearly, the company wants customers to see the combination of its own and third-party models, cloud infrastructure, applications and security as better value compared to having to piece these elements together separately.
Copilot EVP Jacob Andreou also reportedly compared Copilot to Claude, accusing Claude of being slower, less accurate and lacking certain security integrations.
The push comes at a time of change for the company, which has begun pushing more of its own internal models across different apps and workflows to replace OpenAI and Anthropic models. It’s also a significant shift from the company’s previous AI strategy, which leaned heavily on its multibillion-dollar partnership with OpenAI.
The company’s CEO Satya Nadella also pointed to a major customer, Unilever, which recently switched from an unnamed frontier model to one of Microsoft’s own cheaper models to achieve significant savings.
In April, the company announced that its AI business is now worth about $37 billion annually, up 123% year over year.
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