- Openais first ever Super Bowl -Ckermciel released under the Super Bowl Lixs first half
- The advertisement shows human innovation during the story of the pointillism animation style
- The ad cost approx. 14 million dollars – and it was made entirely by people
Openai revealed his first ever Super Bowl commercial last night under the Super Bowl Lix, a 60-second slot commercial-chat, which cost approx. $ 14 million and it was done completely by people, without any AI involved.
The ad, entitled ‘The Intelligence Age’, shows humanity’s greatest inventions throughout history in a black-and-white-pointillism style animation, beginning with a single pulsating dot and building through innovations, including fire, space exploration and the internet, culminating with the arrival of the arrival of AI.
The ad first marks Openai has purchased a Super Bowl advertisement that is famous for being the most expensive advertising-per-second advertising in the world.
Openai CMO Kate Rouch told The Verge that the ad was aimed at focusing on practical uses of AI rather than the future of artificial general intelligence (AGI) or ‘Superintelligence’. She said, “We want the message to feel relevant to the audience who sees the Super Bowl, which includes tens of thousands of millions of people who have no confidence with AI,”
The Chatgpt -Annoncen was one of the prominent moments of Fox’s Super Bowl Lix broadcast along with Kendrick Lamar’s Apple Music Halfime Show. As for the game itself, and incredible Philadelphia Eagles defensive performance helped the birds lift the Vince Lombardi trophy for the second time.
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No AI in sight
While you might assume that Openai would have used one of its own tools, like its AI video tales, Sora, to create her Super Bowl ad, the animation as mentioned was produced solely by real people.
Rouch said that Sora and other Openai tools were used to prototype ideas, but no one was used for the actual creation of the animation. She said, “This is a celebration of human creativity and an expansion of human creativity,” which is why the company chose not to use AI in the creation process.
It is an interesting approach, considering that an ad that was made completely with the help of Openai’s products would have been a fantastic showcase for a worldwide audience, and although I can see the thoughts behind the company’s approach, I am still a little surprised that it did not take this opportunity to show what its products can do.
At the same time, the Super Bowl ad, Openai CEO dropped a new blog post that highlighted three observations regarding AGI (artificial general intelligence) and how it can benefit humanity. While AGI, AI’s ability to mimic human intelligence, is still a while away, Openai’s ad is likely to open Chatgpt to an even larger audience with an estimated 130 million viewers in the United States alone.
