- Apple’s debuting a custom Apple TV -Patch to each of the 30 mls team
- The new designs have fallen in front of the 30th season of Major League Soccer
- Apple’s global leader of sports marketing says the logos reflect Visual identity for each of the 30 clubs
The 30th season of Major League Soccer is about to start, and thanks to the league’s partnership with Apple you will be able to stream every game without blackouts via an MLS Season Pass subscription on Apple TV, one of the best streaming services around.
To recognize the anniversary season in addition to debuting a new show and hyping the audience with a new documentary, Apple takes a pen to his logo – a very rare occurrence. Apple puts a fresh spin on the Apple TV logo, yes, actually 30 fresh spins, one for each team in Major League Soccer.
This means that Lionel Messi and his teammates at Inter Miami CF sporting an Apple logo with a pink spotting star and zebra stripes, while Emil Forsberg of New York Red Bulls’ Apple TV logo is a mixture of gold, red and white. Each player wants the custom Apple TV patch on the left sleeve of their player set throughout the 2025 season. It’s 30 recreation of the Apple logo, and Techradar chatted with Emeka ofodile, Apple’s global head of sports marketing, about this custom treatment.
“As we approached the season 2025, we had collectively brainstormed how to celebrate this milestone season in a memorable way. The creative minds of Apple developed the concept, which felt authentic for MLS and the partnership and just like the perfect way of commemorating the 30th season milestone, ”Omodile explained. The tailor -made character of each prisoner really caught the jerseys, logo and overall branding of each team. It leads to a colorful takeover of the Apple logo that goes beyond the early days of Rainbow Apple and even the custom invitations that are usually sent to an Apple Special Event.
Why now was the right time to put a fresh spin on the logo, called Ofodile 30 -Year anniversary and said, “We would nod to the incredible visual identity of each of the 30 clubs.” While the individual designs were made internally at Apple, it was also collaboration with the teams: “We worked closely to make sure the designs felt authentic for each club and the feedback has been really positive,” Omodile explained.
Currently, the custom patches are just on the player set, which means that to spot them, look at the players on the field, professional photography of the games or even player profile photos. We share a few of them in the gallery below. However, it would be nice to see these custom badges included in the living broadcasts, and we asked Omodile about it or where otherwise Apple is thinking of including these.
“Player -Set will be the primary place fans can see this collaboration in MLS season passports. We are also exploring fun ways to highlight this collaboration, including in our popular studio show and across social channels, ”explained ofodile. It sounds like we need to keep an eye on the performances and produced content to see if Badges are appearing. Who knows they can end up being a bigger part of the teams represented in playoffs later this season, the league’s cup tournament or in the All-Star game.
Ofodile shared that Apple is focused on finding creative ways to collaborate with the Major League Soccer, and obviously takes custom on the logo from this work. It’s a really fun approach and for fans of the sport as well as Apple, it really lets creativity shine through. We have also seen Apple expand MLS to some of its other services, including placements around stadiums in Apple Maps and custom playlists in Apple Music; Ofodile shared that “We are happy to continue to explore new opportunities to engage fans and grow the league’s fandom throughout the season.”
It sounds like these Apple TV sleeves are just the start, and if it’s a tip for the other projects in the works, it will be an exciting season. First, I’m excited to see the Apple logo and Apple TV a spun in a few different styles.
Tell us which ones are your favorites in the comment below, and you can set yourself on the first match of the 2025 season between Inter Miami CF and New York City FC at. 14:30 on February 22, 2025, on the MLS season Pass on Apple TV.
If you subscribe to Apple TV Plus, MLS Season Pass is $ 12.99 a month and $ 79. Otherwise it’s $ 14.99 a month or $ 99 for the season. You can access each game plus analysis through shows, a back library with games and documentaries that can be streamed from many devices – basically where Apple TV is available. It now includes Android phones that the Apple TV app for Android has also launched.
