- AMD has described its RDNA 4 launch as “unprecedented”
- Demand has surpassed the supply significantly
- The company has promised rebuildings as “prioritized number one”
AMD has described its RDNA 4 graphics card launch as “unprecedented” in a new interview, promising that reconstructions of the two current GPUs are “priority number one”.
In an hour -long video interview with AMDS David McAfee, Corporate VP and General Manager via Hothardware, the company made its mission declaration clear: “The biggest thing we do honest 4-product portfolio “.
Despite promising “wide availability” during the announcement of RDNA 4 hardware in late February, RX 9070 and RX 9070 XT storage have been fleeting since the first day they hit the shelves. Current stock is dry in the United States, which is usually reserved for just bundles, and options available in the UK can be far above the aggressive sticker set by AMD something that is claimed to be “limited time” by some retailers.
“We want to make sure users are able to buy cards at the prices they expect to see in the” McAfee market, adds later in the interview, “We do everything we can to make it happen” for “retailers as well as our board partners do their part to ensure that there are plenty of tenders for these pricing points”.
AMD did not produce a reference model for neither RX 9070 nor RX 9070 XT, which means that designs, functions and price points (to some degree) could be dictated by third-party AIB models. As such, it falls on the company’s partners to increase production to meet the demand for “to ensure that they have all the components they need to build the widest range of maps as they can”.
While the current offers of RDNA 4-hardware are firmly located in the midrange market with respective MSRPs of $ 549 and $ 599 respectively, AMD expressed approximately at the level of RTX 5070 and RTX 5070 TI), McAfee expressed that AMD can still try to compete at the higher end.
“We certainly have ambitions to cover the full range of gaming solutions that are out there on the market, and maybe one day we will get there.” It is unclear whether this comment relates to a potential higher-end RNDA 4 card or whether RDNA 5 will offer RTX 5090 and RTX 5080 rivals in the future.
An obligation to consumer demand
We have been impressed with the current RDNA 4-lineup since it was launched earlier this month, with reference to the RX 9070 XT’s almost RTX 4080 benefit at the low price of $ 599 as a specific highlight. This is not to say anything about FSR 4, the latest version of scaling and framework generation technology, which is now AI-driven, is also one step closer to quality, smoothness and performance for Nvidia’s ever-developing DLSS.
Given the great price-to-performance provided by both of the current RDNA graphics cards, it is not surprising to see that their accessibility has been limited (apparently) far beyond the AMD’s expectations-to-do deficiency.
Traditionally, Team Red has played another Fele behind Team Green, but the aggressive pricing (and powerful performance) of his latest cards has meant that it occupies a niche in the space that PC players can get back. This is especially true in view of the defective RTX 5070, which we gave a 3-star write-up.
It’s been just over a week since the RX 9070 and RX 9070 XT were sales and they have been hard to find ever since and sold in minutes from larger retailers across regions such as the US and the UK.
AMD’s promise of reconstructions and supporting its partners as they increase AIB production is an encouraging step. We hope that AMD sticks to its word and that more PC players will be able to see what is possible with a GPU under $ 600, while its biggest competitor is more concerned with pushing benefit limits (and prices) in the other direction.
