The Solana Foundation mixed an ad that was criticized widely for being anti-Queer late Monday, almost nine hours after apparently relied on the cultural wars as a mechanism to increase participation in the conference.

The now-plated place imagines “America” ​​in therapy. A human embodiment for the nation desperately wants to think big – about tech, crypto, space travel. But he can’t: His therapist wants him to “focus on pronouns” and “come up with new genders.”

“America, numbers are non-binary,” insists the therapist after chid his “rational thought syndrome.” America eventually clicks and shouts, “I want to invent technologies, not gender.

That the Solana Foundation — a Swiss nonprofit, whose mission is to evangelize Solana blockchain-ville calling right-wing voice points to promote his first US conference triggered immediate controversy. Some influential voices in Solanaland called it pandering; Others, offensive.

It is also a turn for an organization that previously called diversity, justice and inclusion (DEI) some of its “core values” and insisted on participants of its flagship event showing respect for others regardless of gender.

Just weeks before President Donald Trump partially re-entered the White House partly on an anti-Trans campaign, the fund held a conference in Singapore. The Code of Condition Prohibited “Conscious Verbal or Physical Threat” based on “Gender”, “Gender Identity and Expressions” or other features often lumped in with DEI. It threatened infractors with drafts and a ban on participating in future events.

“The Solana Foundation is obliged to the principles of diversity, equity, inclusion and respect,” Code of conduct is read.

It is not clear whether the Solana Foundation’s ad strategy also gates a shift in its “core values.” Coindesk could not immediately find the Code of Conduct for the upcoming event. A representative of the Solana Foundation did not return a request for comment.

Either way, the ad threatened to shoot crypto deeper into partisan policy than many in the industry are comfortable with.

The Crypto Industry’s embrace of President Trump had previously been an exercise of alignment with a single issue: Trump promised to embrace crypto, and the industry’s higher drafts him back. The event has left room for advocates to also work with the Democrats, and many have it.

This negotiation may begin to fall apart if crypto loses its apparent Bipartisan brilliance.