While on earth on the recent Adobe Summit 2025 conference, which was filled with messages about how AI can revolutionize the creative industry and customer service, I spoke with Anjul Bhambhri, SVP for Adobe Experience Cloud, about the real effects that AI can have on both customers and CX employees who were not covered by the most important.
Throughout the event, the authenticity that the speakers exhibited was already clearer than I expected, considering the intention of showing new products, but Bhambhri made this more clear by opening up to me about how Adobe is really about running AI innovations.
The main themes of our discussion were customer centricity and transparency that Bhambhri covered from all angles – both Adobe’s obligation to protect workers and how Adobe’s clients can pass on this value to their customers.
How transparency should guide your AI strategy
I explored Bhambhri to offer SMB’s advice on how to keep up with developing trends and that sense of transparency was true.
She noticed that all companies must remain agile by actively listening to customers to find out their unique pain points, which would lead them to create more effective products.
As the industry is still taking shape, I criticized governments, businesses and regulatory organizations for not offering enough guidance, making it challenging for anyone to adopt AI to know that they are doing it right – a mood felt even more of SMBs and startups with limited resources.
Bhambhri added that it is just as important to make sure it is as important to make sure it is as important as being ‘on the ground’ with customers with customers.
Regulations such as GDPR, HIPAA and Ferpa indicate all how data should be managed, and it is responsible for any company that has been improved or not to manage customer data responsibly.
However, all this enormous amounts of capital, human resources and computational power that can be at the expense of sustainability require. I asked Bhambhri how smaller companies can handle these huge expenses when resources can be so limited, especially in the current climate.
SVP explained to me how Adobe categorizes data in hot, hot and cold storage to control resources more effectively to minimize environmental impacts.
It is important to set a strong foundation for data management today because the amount of data we produce increases exponentially both as companies and as consumers – think about it, when was the last time you cleared through your iCloud photo library?
Companies may also consider dividing storage across SSDs and HDDs and finding the most optimal balance for the storage of acquisition and energy consumption.
Regardless of what the advice was that Bhambhri had given me, she was eager to emphasize one thing – companies had to keep their clients in Løkken at all points in the transaction, whether it just means to tell them that their data may be moved from different storage categories or given them the choice to get more involved.
Although Summit 2025 focused on Adobe’s own innovations, my brief discussion with Anjul Bhambhri highlighted two central takeaways that small businesses can adopt so that they are not left on the AI wave: Transparency both with customers and whether services are most important and the right management of data from both a regulatory and an environmental standpoint.
