- 80% of people would pay for Apple Intelligence, a study has found
- Over 50% of respondents would be happy to pay $ 10 a month or more
- The results are surprisingly considering Apple Intelligence’s history of matches
Apple Intelligence has not exactly received Rave reviews since it was announced in the summer of 2024, with critics pointing to its delayed features and disappointing performance compared to rivals such as chat. Yet, apparently, it has not deterred consumers, with a new study suggesting that a large number of people are lured by Apple’s artificial intelligence (AI) platform (via macumors).
The survey was conducted by the investment company Morgan Stanley, and it found that one in two respondents would be willing to pay at least $ 10 a month (about £ 7.50 / AU $ 15 p / month) for unlimited access to Apple Intelligence. Specifically, 30% would accept paying between $ 10 and $ 14.99, while another 22% would be okay to pay $ 15 or more. Only 14% of respondents were unwilling to pay something for the Apple intelligence and 6% were not sure, suggesting that 80% of people would not mind spoiling for the service.
According to 9TO5MAC, the survey found that 42% of people said it was extremely important or very important that their next iPhone contained Apple Intelligence, while 54% of respondents planned to upgrade in the next 12 months said the same. All in all, the study claimed that its results showed “stronger than expected consumer view of Apple Intelligence.”
Morgan Stanley’s study tuned about 3,300 people, and it says the test is representative of the people of the United States in terms of age, gender and religion.
Surprising results
If you’ve been following Apple Intelligence, you probably know it’s facing a pretty bumpy road in the months since it was launched. First, it has received a lot of criticism for its ability to perform tasks for users, where many people compare it unfavorably with some of the best AI services such as Chatgpt and Microsoft’s copilot.
In addition to that, Apple has been forced to delay some of Apple Intelligence’s heading features, such as its ability to work in apps and understand what is happening on your device’s screen. These were some of Apple intelligence most exciting aspects, but Apple’s heavy promotion of these tools has not translated into work functions.
It all makes these research results seem pretty surprising, but there may be a few reasons behind them. Maybe consumers are happy to have any AI features on their Apple devices, even if they are missing a few key aspects at the moment.
Or maybe the people who were willing to pay for Apple Intelligence made it based on getting the full function kit instead of the incomplete range of abilities currently available. Alternatively, everyday users may not have followed Apple Intelligence’s struggles as much as technically knowledgeable consumers and are therefore not acutely aware of its early difficulties.
Regardless of the reasons, it is interesting to see how many people are still lured by Apple Intelligence. It will be to encourage reading for Apple that has been exposed to very bad press for its AI system, and may suggest that Apple Intelligence is not such a bad place as we may have thought.
