VIANT TECHNOLOGY (DSP), an AD-Tech company, could lock a significant shareholder value by adopting a Bitcoin (BTC) Treasury strategy according to Eric Semler, president of Semler Scientific (SMLR), the scientific Equipment producer who also adopted a Bitcoin-Buying policy.

Viant joins Zoom Communications (Zoom) and Coursera, Inc. (Cour) On Semler’s list of “Zombie Zone” companies, as he says, have untapped capital and an urgent need to consider strategic direction. Neither of the previous two followed his advice.

In a post of X, Semler highlighted Virant’s stock performance as a key indicator of investor skepticism towards the company’s long-term growth opportunities. The shares are down by 44% since the company’s IPO of 2021 and fell 50% alone in February.

Despite this, Viant maintains a strong financial foundation, including $ 205 million in net cash – approx. 25% of its market capital of $ 900 million – and $ 34 million in free cash flow by 2024, with expectations of constant growth through 2028.

VIANT is facing to intensify competition from tech giants like Google and Amazon and Commoditization of Demand Platforms. Chris Vanderhook, one of the three brothers who founded the company, has publicly expressed enthusiasm for decentralized technologies referring to Crypto, Blockchain and NFTS as the core of a “new open web” vision.

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