Netflix recently revealed major updates to the design of its platform, and although there are some interesting features to look forward to in the future, some subscribers do not remain convinced.
While the streamer started life as a place to capture your favorite shows and movies without having to traip to the rental store, the platform has evolved over the years to host an abundance of video games and various live events, including weekly WWE shows and big NFL games. The content turned from the streamer has led some subscribers to be frustrated by the one-size-pass-all approach to a user interface that has hardly changed since its inception.
However, all this is due to changes with a new website designed to give users the best experience with the media they mostly use the platform for, be it sports, games or TV and movies. Netflix’s Chief Product Officer Eunice Kim says about the project: “We wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to the needs of our members.”
Changes include real -time recommendations based on current mood and interest, additional information about titles across the platform, such as the “Emmy Award winner” or “#1 in TV shows” and a new, cleaner design to the platform’s destination page.
Are all these changes a good thing?
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However, these new features also come with disadvantages, with it speculated to a large extent that the removal of interactive TV offers such as Black Mirror: Bandersnatch and Unbreakable Kimmy Scmidt finale Kimmy vs pastor is a result of the new software no longer supporting these types of content.
And that’s not the only thing subscribers are unhappy with, with a Reddit user who indicates that “new designs suck !!” And calls for the engineers responsible for being fired to compare the new UI with the notorious difficult to navigate prime video.
New design sucks !! From R/Netflix
However, some answers to the original post were more positive with an answer that indicated “I love the new design”, while others remained gently optimistic to say “I am nervous but hopeful”.
Some of the new features look great
For my money, although it will definitely take some to get used to, there are some very cool new features on the horizon.
For starters, the small change of moving shortcuts to search and my list away from the sidebar and to the top of the page will save to be spoiled in menus while trying to find basic features – I have changed the profile more than once while trying to search for a particular show. Also exciting is the use of generative AI in the search feature, which means users can use conversation phrases to zero on the type of content they like to see, for example “I want to see a mid-2000s Mumble Mumblecore movies” rather than rolling through endless comedies.
One of the features I hope comes to the new design is the vertical discovery feed – illustrated above – which is set to be tested in the coming weeks. The new feed seems to be repeating the feeling of rolling through Tiktok -See movie clips, except here, if you stir your interest, rather than engage in an annoying search through the comments to find the title, you can simply press the video to be taken directly to the full movie or show.
It is definitely set to be a new era for Netflix, and one that understandably has some subscribers nervous, but with the place that is becoming more and more overloaded by its width of content, it can be a very welcome update.