- Google Flow is a new tool for filmmakers to utilize the power of generative AI
- Flow uses more Google AI models to create cinematic scenes and characters from text recordings
- This could open more creative film making for people without Hollywood budgets
Google clearly wants to inject artificial intelligence into more creative tools, as evidenced by the introduction of flow at today’s Google I/O 2025.
Flow is the search giant’s new ‘AI film creation tool’, which uses Google’s AI models, such as VEO, Imagen and Gemini to help creative types of exploring storytelling ideas in movies and videos without having to go out and movie clips and filming scenes or draw a lot of storyboard scenes by hand.
Effective an extension of the experimental Google Lab’s VideOFX tool launched last year gives flow users add text recordings in natural, everyday languages to create scenes such as “Astronauts go out of the museum on a bridge,” and AI technology behind Flow creates such a scene.
Flow lets filmmakers bring their own assets into it from which characters and other images can be created. Once a topic or scene is created, it can be integrated into clips and scenes in a way that is consistent with the video or film as a whole.
There are other controls in addition to the creation of assets and scenes, with flow that offers direct manipulation of camera angles, perspectives and movement, easy editing of scene to hone on features or expand a shot to include more action – this seems to work as easily as a pruning tool – and offers the ability to control all ‘ingredients’ and write about flow.
Flow will be available to subscribers of Google Al Pro and Google Al Ultra Plans in the United States, with several countries that are soon intended to access the film -creating AI.
AI-made movies?
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From watching videos of flow in action, it seems to be a powerful tool that brings an idea into a visual form and with surprising realism. Powered by Natural Language PROMPS means that budding filmmakers can create shots and science that would have previously required dedicated sets or at least some DEFT CGI work.
In fact, flow could be one of the AI tools that opens the world of cinema to a wider range of creative, or at least amateurs give more powerful creative tools to bring their ideas to life.
However, this raises the question of whether flow would be used to create ideas for storytelling that would then be brought into silver screen life via physical sets, actors and dedicated cinema CGI. Or if flow will be used to create whole movies with AI, which effectively lets directors be the only producers of film and bypass the need for actors, camera people and the wealth of crew that is integrated into traditional film making.
As such, AI-driven tools such as flow can breathe new life into the world of cinema, as one might claim, have gained a small outdoors, at least on the commercial side of the large production and at the same time interfere with the roles and work required in the film-making industry.
