There is a science to issue a token.
At least, according to Shane Molidor, the founder of Forguds, it is a platform that specializes in advising Crypto projects on how to launch their own native tokens.
“It’s easier now to launch a token than ever, especially with pump. Fun,” Molidor told Coindesk in an interview referring to the Solana-based launch platform favored by Memecoin creators. “But it’s harder now than ever to launch a tool token who actually ends up working well because there is a limited amount of attention among retail and institutional investors.”
“At the end of the day, everyone is looking for a positive return on investments, but if there is a final pool of capital, you have a lot of churn,” added Molidor.
Forgowing provides free-to-use software for blockchain projects to design tokenomics, engage market manufacturers, navigate exchange lists and sign their own valuation at launch.
When they officially launch their token, these projects can continue to use forth as a data analysis platform to track their market manufacturers, monitor unlocking and optimize demand drivers.
The company also has an internal advisory practice to help guide large projects for execution. Recently, forth has built up a portal where other token counseling companies can control their portfolio; In addition, market manufacturers are able to access transparent deal flow as well as track upturn obligations.
The software has been used by more than 1,500 projects, according to Molidor, of which about half have been research -oriented, which means users played around with the tools to understand how it all works.
Most of the time, the more serious projects (which Molidor called “Blue Chips” ends up using the software while still working with an advisory company – which could become a blacksmith themselves or one of its competitors.
In Molidor’s book, to qualify as a “Blue Chip Project” to obtain significant financing from venture capitalists and offer their token to about $ 100 million nominal or more on larger centralized exchanges. Several tokens are now in the top 100 with regard to market value has been launched through the forth, Molidor said, though he refused to give any names.
“The goal is to provide transparency and standardize this process of go-to-market,” Molidor said. “It’s always struck me as weird that … protocolin novators are expected to become subject experts on all things that market microstructure.”
“Many of the entanglements of this go-to-market process are very much a black box for everyone except insiders. I used to be one of these insiders, so I know how to navigate the process,” he added.
Unsustainable launch process
Forgd’s recommendations are completely data -driven, according to Molidor. For Tokenomics, for example, the company will look at all the projects recently launched, identify those who priested well, and analyze things like token distribution, token emissions, their valuation on launch day, price performance, market value, trade volume and so on.
The analysis also covers market manufacturers – which were used, what was their percentage of the overall order book, what was the contribution of producing or filling orders, the density of postings, etc. In the way when a project wants to launch with forth, it is able to see a given market producer’s historic performance before pressing an agreement with them.
Obviously, markets are changing all the time and what may have worked for a specific project in the fall of 2024 may no longer work in the summer of 2025. But forth is very careful to update its database with each new major launch that goes live.
Forguds mostly work with Crypto Native Companies, although Molidor said the company has had conversations with large, sophisticated institutions that are interested in learning about the process of launching a token.
In Molidor’s saying, the current process of launching tokens-with assets is trading with several billion dollars fully diluted valuations shortly after launch, and with hyperinflationary token emissions over a period of three or four years is completely unsustainable and needs to be changed. With such projects, demand is usually limited to opening days or weeks; Afterwards, the investment audience’s attention goes on to other projects.
“The reality is that behind the scenes, on Big Time launches, the opening price and the size of… Pop is hyper-produced, either by the exchange or market producers, so the project can have a very minimal influence on how high they act in the first minute. Predurer or self-interested actors can have an impact on it,” Molidor said.
“What I think is actually more common is that the project does not know how to structure a balanced relationship with strategic partners as market producers, and they are unknowingly in a position where the market manufacturer is incentive to let the price rip,” he added.
The problem could be solved if mechanisms were introduced to ensure sustained demand in the secondary market, Molidor said. In traditional markets, when a company becomes public, it has certain insurance policies in the book building process from the insurance company that there will be institutional demand, he claimed. However, tokens can normally only rely on retail culative demand when they go to the market.
To remedy this, contract structures could be performed in such a way that if an institution wants to invest in the primary market, they are only allowed to invest a small part of the capital they wish to assign – with the rest earmarked to the secondary market.
“Like Defi Summer revolutionized the way we think about the liquidity provision, I would not be surprised if we see on-chain mechanisms that incentive the shopping side demand injected on-chain after a token is launched,” Molidor said basically generated in tokens, or perhaps stacking, “Molidor said.
