- Apple has just released the world’s first ‘haptic’ trailer for its F1 film
- The trailer vibrates your phone in time with action sequences
- The F1 movie draws in theaters internationally from June 25
I thought I had seen every movie trailer gimmick now but Apple has just produced a novel for its incoming F1 The movie — a ‘Haptic’ trailer that vibrates your iPhone in time with the on-screen action.
If you have an iPhone (Android fans unfortunately excluded from Rumble Party) head to the haptic trailer to F1: The movieTo open it in the Apple TV app. Then you are treated with two minutes of vibrations, which are probably also a taste of what it is like to be a celebrity in the middle of a storm on social media.
The trailer’s ‘haptic’ experience was actually better than I expected. I assumed it would be a simple, one-dimensional rumble that fired up during racial sequences, but it’s a little more nuanced than that.
For starters, you feel that the lightweight vibration of a driver’s seat belt is fastened before the vibrations ramp up for driving and crash sequences. There is even a slight pressure that accompanies Brad Pitt’s character Sonny Haye’s moody jumping balls against a wall when he is considering getting out of retirement for a last sports movie trope.
Sure it’s not exactly an IMAX experience for your phone but if ever a movie designed for a haptic movie trailer is Apple F1 movie …
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Apple F1 Film was also the star of its recent WWDC 2025 event, where the livestream opening with Craig Federighi (Apple’s Senior Vice President of Software Engineering), who donated a helmet before making a lap around the roof of its Apple Park building.
There is currently no date for the movie to stream on Apple TV+with focus at the moment on its impending theater premiere. It officially opens internationally on June 27, but there are some special, disposable screenings in IMAX theaters on June 23 (in North America) and June 25 (internationally) for eager fans who signed up for the film’s official website.
Trailers so far suggest that F1 will effectively be Top Gun: Maverick Put on a race track – and with both films that share the same director (Joseph Kosinski) and screenwriter (Ehren Kruger), it seems like a pretty sure effort. F1 World Champion Lewis Hamilton was also involved to help increase realism.
If the haptic driven trailer has swirled your appetite, check out our interview with Damson Idris who also plays in F1 And gave us a behind the scenes look at what the movie was like to film. Hint; The used specialized tracking cars to help seam the demanding taking flawlessly.
