This year’s Wimbledon Tennis Championships is set to be the most interactive and exhaustive for sports fans thanks to a major AI upgrade.
The iconic tournament, Long a Mainstay of the British Summer, introduces a number of AI-driven upgrades and services to fans through its Wimbledon.com website and app.
This includes a whole new feature that allows fans to explore information about certain matches in almost real time, and an upgraded tool that wants to predict the possible winners of each match.
Match chat and more
IBM has now been a technology partner for the All-England Lawn Tennis Club (AELTC), tournament organizers for Wimbledon, for 36 years, when 2025 marks another significant milestone for the couple.
The following in the footsteps of the recent AI-driven innovations such as 2024’s catching me, who used Watsonx’s generative AI to create player-based updates in the form of “maps” available on the Wimbledon.com site or mobile app, and the AI comments introduced in 2023, the two organizations hope these new differences will offer fans old and new in-house. Tournament.
“The way sports are consumed is still evolving,” Kevin Farrar, head of sports partnerships in IBM UK, told an orientation before tournament that Techradar Pro participates in, “Our challenge is to see how we take advantage of it.”
New for 2025 is Match Chat – a new conversation interface that lets fans explore info about the fight in almost real time.
The tool is built with technologies on Watsonx orchestra, which takes AI agents and large language models (LLMs), such as IBM Granite, which has been trained in the Wimbledon Editorial Style and Language in Tennis -so “Gentlemen’s” and “Ladies'” Singles rather than Men/Women.
Fans will be able to use a number of pre -written prompts or ask their own questions (like ‘who has earned the most aces in the fight?’, Or ‘Who is doing better in the fight?’), With answers delivered almost immediately.
IBM says the match chat training also ensures that the tool remains focused on tennis – users will only be able to ask that question of matches in the tournament, so hopefully there is no chance that it will be distracted if you ask it where the tastiest strawberries are.
“Every time we design something new, it always starts with the tab first … We think this will be a truly engaging experience that addresses a variety of fans,” noted Chris Clements, digital products led to AELTC.
“In the heart, sport is a human thing, it’s an emotional thing – we use AI to be able to tell these stories to be told more effectively.”
First introduced in 2024, the tool “probability of winning” is also getting an AI-BOOST and will now change its expected win percentage, even in a single game, generating projections from AI-driven analysis of player statistics, expert opinion and matchmomentum.
2025 Wimbledon Championships run from June 30 – July 13, 2025, with the app available for download on Android and iOS now, as well as across Wimbledon.com – Web site.
