- Adobe will help decide how your brand appears in chatgpt and other AI bots
- LLM Optimizer promises SEO-like results in an internet where search engines no longer control
- Your FAQ page could now influence what AI -Chatbots say about your brand to customers
Popular AI tools such as Chatgpt, Gemini and Claude are increasingly replacing traditional search engines in how people discover content and make buying decisions.
Adobe tries to stay in front of the curve by launching LLM Optimizer as it claims can help companies improve visibility across generative AI interface by monitoring how fire content is used and providing action recommendations.
The tool even claims to assign a monetary value to potential traffic gains, allowing users to prioritize optimizations.
Switching from search engines to AI boundary surfaces
With a reported 3,500% increase in generative AI-driven traffic to US retail pages and a 3,200% increase in travel sites between July 2024 and May 2025, Adobe claims that conversation interfaces are no longer a trend but a transformation in consumer behavior.
“Generative AI interfaces are going to tools for how customers discover, engage and make buying decisions across all phases of their journey,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.
The core of Adobe LLM Optimizer lies in its surveillance and benchmarking capacities as it claims to give companies a “real-time pulse on how their brand emerges across browsers and chat services.”
The tool can help teams identify the most relevant queries for their sector and understand how their offers are presented, as well as enable comparison with high -value keywords and uses this data to refine content strategies.
A recommendation engine detects gaps in the brand’s visibility across sites, often asked questions and even external platforms like Wikipedia.
It suggests both technical corrections and content improvements based on attributes that LLMS prioritizes, such as accuracy, authority and informativity.
These changes can be implemented “with a single click” including code or content updates, suggesting an effort to reduce the dependence on long -term development cycle.
Obviously, the best SEO tool tactics may need to adapt, especially since AI -chat interfaces do not work with the same search and ranking logic as default web browsers.
For users who are already dependent on the best browser for private browsing or privacy to avoid data profiling, the idea that companies may now optimize appearing inside chatbots may raise questions about how content is retrieved and attributed.
Adobe insists that the tool supports a “business -ready framework” and has integration paths for agencies and third -party systems, although the broader implications of transparency and ethics for digital content are still to be seen.
