- Netflix executives have said they “expect advertising revenue to be roughly doubled in 2025”
- This is due to the introduction of personalized ads in the second half year
- However, this decision could postpone subscribers from Netflix’s ad-supported level
The best streaming services are always to add new features and try new things, but Netflix’s decision to focus on interactive ads can frustrate subscribers.
In a speech in a conference interview, Netflix Co-Ceo Gregory K. Peters said: “The most immediate advantage of this rollout is just making it easier for advertisers to buy on Netflix. We hear this advantage, the ease of direct feedback that speaks to advertisers. They tell us it is easier. We see it in our overall sales performance.”
He added: “There is also the exploitation of advertiser and third-party data sources, which we certainly also hear the demand for. And it will ultimately allow us to improve the ad experience for our members, which is critically important. So it means better ads personalization.”
This is not the only change Netflix has teased as they also discussed making their ads more interactive to viewers.
Peters concluded: “We will also introduce interactivity in the second half. So it’s exciting. So it’s all to say that this is a pretty significant milestone for us, one we are super excited to get behind us, because now we can switch into the steady release cycle, where we drop new features all the time, both for advertising and for members.”
Focus on ads may possibly cause frustration for Netflix -subscribers
If you are currently on Netflix’s “With Ads” plan, expect to see these changes soon. Although it is an exciting time for the streamer, viewers may not be so excited.
Subscribers currently pay $ 7.99 per Month for Netflix standard with ads. And when you look at ad -free streaming services like Apple TV+, which charges a little more at $ 9.99 per day. Month, it can make people wonder if they get the best value for money.
Of course, AD-supported levels are common now, with rival streaming services like Disney+ and Hulu, which also offers this option. But constant adbreaks are a pain and one of the reasons many of us move away from linear TV.
Everyone wants their own opinion on this decision, as some people don’t mind the advertisement breaking and using them as an opportunity to have a break themselves. We just have to wait and see how these personalized ads do when the rollout is completed.
