Karachi: Online Video Streaming Platform YouTube has updated its monetary policy, but experts say the impact will not be as serious as some on social media platforms have made it to be, The news Reported on Sunday.
According to YouTube, it makes a minor update to its “recycled content” policy to clarify what constitutes recycled or “overly produced” content. The name of this policy has also changed. Previously referred to as “recycled content”, it will now be called “inauthentic content”.
Talha Labib, an expert on social media running a marketing agency on social media and managing more YouTube channels, says the news was blown out of proportions. “The content that YouTube wants to deter did not already meet its revenue criteria under existing policies, as the platform only promotes creators who produce original and authentic content.”
“Some creators are concerned that this update would limit their ability to make money on their channels, but that’s not the case. There are many YouTube channels that spread false or inauthentic news or use inappropriate language. The platform regularly takes action against them and de-platform them. So it’s good that people will be more careful while uploading the content,” she said.
YouTube has uploaded a brief update on its YouTube help page that says the platform updated its partner programmonetization policies on July 15, 2025 to clarify its position on inauthentic content. While the platform has always required original and authentic uploads, the new guidelines are aiming to better identify mass -produced and repeated material that does not meet the income standards.
Digital Marketing and Content Specialist Anusha Asif said many YouTube channels use clips from other youtubers to their videos or shorts. “What is going to happen now is that such accounts will not be able to make money on their content.” But, she added, the original creators will also feel the warmth of the new policy. “If the clip or content of an original channel is mass -produced, the channel itself may come under YouTube’s control and can be marked. This can lead to a shutdown or ban.”
While Labib was of the opinion that such strikes are reversible, and original creators can restore their accounts, Anusha claimed that the restored channels would take some time to get back the ranking the previous distress.
When the news broke out of the fact that the platform rolled its YPP update, many initially feared that it would demonize all AI-generated repetitive content, which often includes what is now known as “AI slop”. For example, some channels repeatedly post AI-generated videos that are almost identical, often copied from similar creators.
Labib said that although “AI videos are still allowed according to the new rules. The crash would be against Deepfakes or other inappropriate content generated through AI”. He added that when creators move to use AI tools for their content, it is important that they provide proper information about the use of the new technology to avoid the spread of misleading content.
Technical Expert Shahrukh Malik said that “As a consumer I think [restricting AI-generated content] is great. Of course, there was a time when these videos were funny, but there is too much of them now. “
But “like content,” he said, “it limits my opportunities. A lot of people earned a lot of money from the videos that will now be limited. Now they have to work harder in an already very competitive space. Also this kind of starting a reinforcement-learning-like war between content creators and YouTube. Creators will try to invent ways to bypass this osmononetization and YouTube will invent their new ways.”
