- New data claims European companies have 15% of the European Sky Market, dropped from 29% in 2017
- Amazon, Microsoft and Google have a total of 70% of the European market
- Geopolitical tensions could change things something
New Synergy Research data has demanded that European sky storage providers account for only 15% of their own regional market, highlighting the grip of US rivals even in foreign territories.
The total market share fell to approx. 15% in 2022, where they were stable ever since, but in the five years from 2017 to 2022, European cloud providers lost half their share, down from 29%.
While European providers were able to triple their revenue between 2017 and 2024, the market grew six times in the same period – it is now worth estimating € 61 billion.
Europe’s sky market is dominated by … US
Amazon, Microsoft and Google are now checking about 70% of the European cloud market, found Synergy, with SAP and Deutsche Telekom confirmed to be the leading EU providers, but with only 2% of the market each. OvhCloud, Telecom Italia and Orange Rounded Top Five.
Synergy described the dominance of US cloud giants as an “impossible hill to climb” for European challengers, with US providers typically investing around 10 billion euros every single quarter in European infrastructure. On the flip side, European companies typically lack the long-term investment support required by the Sky sector.
“The sky market is a scale game where hopeful leaders have to place huge financial efforts, must have a long-term overview of investment and profitability, must maintain a focused willingness to succeed and must consistently achieve operational expertise,” explained synergies chief analyst John Dinsdale.
However, change could be on the horizon with data protection problems bubbling to the surface of US policy in the Trump era – which Microsoft recently admitted that it cannot guarantee data sovereignty in Europe if the US government requires access.
Still, Dinesdale believes that the US Sky Dominance could be difficult to shake off now that it is embedded in Europe: “While many European cloud providers will continue to grow, they will unlikely to move the needle greatly with regard to the total European market share.”
