Earlier this month, NPR ran a headline, “Why is there so much excitement around a cryptocurrency called stableecoin.”
If you want to understand where Crypto stands with older media in 2025, start there. The play was a fundamental primer of a decade -old innovation that settles almost $ 27 trillion annually and surpassed the combined annual transaction volume of Visa and MasterCard. Stableecoins are not new, and the media’s indispensable about them. It was the latest proofpoint that crypto in the eyes of inheritance remains suspended in a state of eternal news.
The gap between Crypto’s market performance and the stories told about it reveals a deeper communication error. It keeps the public in the dark about transformative progress within a $ 4 trillion industry.
Today, Bitcoin has risen over 110% years to date. US-listed Bitcoin-ETFs have attracted over $ 50 billion in net flow, marking one of the most successful ETF launches in history. Global Crypto Adoption has surpassed 600 million users in which countries such as Turkey, Argentina and UAE reported that almost one in three adult owner Krypto.
Consumer products also start. Decentralized prediction market The Polymarket has seen over $ 100 million in volume in the US election in 2024 alone and is allegedly on track for a valuation of $ 1 billion. Under the surface, on-chain rails are quietly driving a new global financial infrastructure.
However, Mainstream Media tales have not been able to. According to a report from Perception, while Bitcoin published record performance in the 2nd quarter of 2024, the Wall Street Journal published only two articles on Bitcoin and Crypto. The Financial Times and the New York Times administered only eleven compared to 141 of CNBC and 65 of Barrons.
This lack of coverage in the top financial business means that one of the most important economic and technological innovations in our time does not reach investors, decision makers and the public.
The gap between market signals and cover in crypto is an existential responsibility and has serious political, regulatory and cultural consequences. For many Americans, Crypto is still a sight – seen as unstable, uerious and untrustworthy. The legislation is based as much on the perception as it is in principle. Markets respond to stories as much as numbers and voters form opinions through headlines.
This is not only a branding problem, but a structural problem that is rooted in how Bitcoin and Crypto have let the world tell its story – and often, get it wrong. The industry did not just lose public confidence during the last cycle. It lost the action. By pursuing mass appeal, the industry chose view over substance: with the stadium’s naming rights, Super Bowl ads and celebrity campaigns. It borrowed legitimacy rather than cultivating one’s own. When FTX, Blockfi and Celsius imploded, the public had no coherent history to fall back on.
Today, Bitcoin’s success is based on real market signals – not projections, ideals or hypothetics. The data shows that crypto is blooming. Like any serious asset class, its credibility is proven by the numbers. The role of crypto communication now is not to turn a story, but to use and interpret it that the market already tells.
The obstacles to clearer coverage are persistent. Stories that highlight “presidential” meme coins throw technology as a political toy. Bitcoin and Crypto’s commitment to the 2024 election embedded it further in party cultural war and threw it as a partisan speech point with mainstream media.
Like the Internet, Bitcoin has no ideology or politics. Its origin suggested a system not built on trust but on math, code and consensus. It appeared after financial crisis when confidence in central institutions was shaken but intact. Gradually, the election in 2016, the pandemic and increased focus on wealth inequality inequality elaborated on public skepticism. In this erosion, Bitcoin suggested an alternative: a system not built on trust but on the values of the Internet and modern ideals of self -determination, global access and direct ownership.
Crypto is established and legitimate enough to tell his own story. It doesn’t need a rebrand or more flash. It needs facts that are based on what the market has already proven to be true.
This will not be the work of a single campaign or stakeholder. It requires the long and dedicated work of narrative management of builders, users and communicators who can own and perform by telling our own stories.
If we don’t, others will. And they will continue to get it wrong.
