- Warner Bros. Discovery will soon be Warner Bros. and Discovery Global
- HBO MAX AND DISCOVERY+ WILL BE SHARE UNDER THE NEW BUSINESS UNITS
- TNT Sports, Bleacher Reports and CNN Moving to Discovery Global
Warner Bros. Discovery (WBD) will soon be Warner Bros. Once again. After the announcement in early June that the media company would differ in two, WBD has revealed the new business names of its new businesses.
As it did with HBO Max at the beginning of the month, who switched back to HBO Max after a two-year stint as Max (who could forget Spider-Men-Memme, which HBO Max’s Chief Marketing Officer Shauna Spenley shared during Rebrand’s message), WBD returns to the name it is most commonly known.
V2 approved by legal. pic.twitter.com/uuhh3ru4t6May 14, 2025
The change will take effect in mid -2026 and will see Warner Bros. become home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios as well as Studio’s Legendary Movies and TV Contents.
Meanwhile, the newly created Discovery Global will include TV Networks CNN, TNT Sports in the US, Discovery and some free-to-air channels across Europe such as Quest and Food Network as well as streaming services such as Discovery+ and The Bleacher Report (B/R).
Effectively, the split means that Warner Bros. will accommodate all WBD’s main flow services and studios, while Discovery Global will be the site of leading entertainment, sports and news networks.
The decision to divide Warner Bros. And Discovery Global is similar to Comcast’s plan to spinoff Nbcuniversal’s fighter cable portfolio for a new company called Versant. Like Warner Bros. NBCU will be the new home for its studios, streaming service peacock and network NBC and Bravo.
What does Warner Bros. and Discovery Global Split for subscribers?
The fall of linear TV is no secret. Since the introduction of the best streaming services, the content on-demand has grown significantly in popularity, especially for its accessibility, flexible pricing and convenience.
It has left cable network that is shrinking to tempt viewers, and as a result, many media companies have launched streaming services of their own to address the fall in profits and help balance the financial burden.
One way to help offset this debt is to restructure a business, which is exactly what WBD has done, and divides its loaded cable network from its most profitable assets, including its streaming service HBO Max.
However, the move also means that its other streaming platforms, Discovery+ and CNN (not the service shut down in 2022, but the new launch later in the year) will now be part of Discovery Global. While the platform is known for real-life entertainment and includes content from networks like Magnolia Network, HGTV, Food Network, TLC, ID, Animal Planet and Discovery Channel-offs will expect some changes in the content they see.
The biggest potential change is that HBO Max will probably no longer be the home of sports content from its TNT sports and bleaches Report’s Networks in the United States. It is likely to be the same for CNN content, which is currently also available at HBO MAX (although WBD has said CNN Max will remain despite the launch of its new deadly service).
Although it has not yet been confirmed to those in the United States, a WBD spokesman reportedly told RXTV that TNT Sports will be available at HBO Max when it will eventually be launched in the UK sometime in 2026.
It is not yet clear how the division will affect the content you see on HBO Max and Discovery+, but given that both platforms have merged some of their content together in the years since Warnmedia merged with discovery, there are certainly some changes in subscribers next year as the two companies differ.
