YouTube Premium Lite is now fully rolled out in the US It allows you to watch “most” videos ad-free for $ 7.99 per day. Month YouTube says it will expand its pilot to more countries “this year”
Here are some good news if you are tired of increasingly long YouTube ad breaks -a new YouTube -Premium -Lite plan is now fully rolled out in the US after some successful pilot trials.
The new plan costs $ 7.99 per Month compared to $ 13.99 per month. Month for full YouTube prize. The most important difference between the two is Music-Mens A Premium Lite plans allow you to watch “most” videos ad-free, including everything related to “Games, comedy, cooking or learning” does not apply to music videos.
You also miss three other features compared to a full premium plan. There is no offline or background video playback with the Lite plan and you will not have full access to YouTube music. In other words, YouTube Premium Lite is aimed at those who have already signed up for one of the other best music flow services, but still (mostly) advertising-free YouTube videos.
At Premium Lite, YouTube says ads “can appear on music content, shorts, and when you search or review”, it’s not a completely ad-free experience like its more expensive premium alternative. But if you mostly use subscriptions to guide your viewing and not watch lots of music videos, it may be worth the price tag.
If that sounds up in your street, you might be wondering that Premium Lite is rolling out globally. Well, YouTube says “In the coming weeks” it will launch Premium Lite in its other pilot countries, which is Thailand, Germany and Australia. It added that it will bring the plan in new pilots to “additional countries this year” but has not specified exactly when.
How does that compare?
(Image Credit: YouTube / Future)
Like someone who sees a lot of free YouTube, but who also unfortunately lives in England, this YouTube Lite subscription looks like a no-brainer for me.
I’m a long-lasting Spotify subscriber, so don’t really need Youtube music and rarely watch music videos on YouTube. I also mainly see YouTube based on my subscribed channels, and although the opportunity to download videos and play them in the background of my phone would be nice, it’s not a deal breaker either.
The most important driver for me is that I get close to my limit with YouTube’s increasingly long ad breaks, so I would definitely sign up for Premium Lite if it was available in England.
It is another streaming subscription to add to the list, which is why I is increasingly using the practice of subscription shopping for the best streaming services. But YouTube is now a significant enough part of my TV -See diet that I could justify $ 7.99 a month (or whatever it is) for the Lite plan.
One thing that is not yet clear is how easy it is to switch from an existing YouTube -Premium plan to the cheaper Premium Lite. Two of my colleagues at Techradar have checked to see if there is an opportunity to change, but so far see nothing in subscription management. I’ve checked with YouTube on the process and update this story if we hear back.
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