- Dream is a Chinese producer of TVs, hairdryer and more
- The company advertised Dream Automotive at IAA Mobility Show
- A complete concept of the Bugatti -Rival will appear on CES 2026
A Chinese manufacturer of robotic vacuum cleaners, air purifiers, hair dryers and vision has stated that it will be launched in the car market next year, with its first ultra-luxurious pure-electric product planned for sale in 2027.
While it is not unusual for Chinese companies to turn from other industries to EVs (BYD used to make rechargeable batteries for consumer technology products, for example), it is rare for a company to try to take on Supercar Royalty with its first model.
Yu Hao, founder and CEO of Dream Technology, has stated that the company will reveal a concept version of its Bugatti-Riving EV at next year’s Consumer Electronics Show in Las Vegas, with a production version ready as early as 2027.
So far, everything we’ve seen is a handful of early reproductions that if we are to be polite, looks like someone has beaten “stretched Bugatti Chiron” in an AI image generator and distributed the results.
Sent over e-mail by the company’s UK-based PR company, the “Renders” feature, which is cloned shrubs in the background, wheels that defy physics laws and what seems to be three rows with seats inside.
The interior images are also choc-full of AI image generation Easter eggs, including confused iconography, surfaces that magically change material and incorrect matching door handles.
It is common practice for established car brands to reveal conceptual images of upcoming models or design studies, but very few look as amateurish as these.
What’s more, it looks so much like a Bugatti’s back catalog that the VW-owned brand is likely to launch a lawsuit if this thing goes on public view in its current form.
It all was a dream
Despite the lazy reproductions, DREAME says it is 100% obliged to an automobile future stating that the company has considered a production site in Germany to “utilize the region’s mature localized supply chain for central car components”.
There are very few details about the car itself, except that it will be ultra-luxurious and leverage of the company’s deep technological expertise.
Dream says that unlike traditional luxury cars, Dreames EV will include “AI-driven designs focused on vitality and scalability, groundbreaking intelligent interaction to improve the user experience”.
It is the dictionary definition of word soup, but the company claims that it has submitted 3,155 patents globally and submitted a total of 6,379 applications, although it is not clear whether it relates to its consumer technology or its plans to dominate the luxury EV market.
In addition, this badly reflects the Chinese automotive industry as a whole, as most brands have worked overtime to establish themselves as serious proposals, rather than something that pumps out cheap imitations of Western brands.
All eyes are on CES 2026 to see if the dream becomes a reality, what it will actually look like and how angry bugatti will be.
