- Story block says site problems cost businesses up to $ 101,000 in lost revenue
- High marketing budgets fail to prevent expensive inefficiency on sites
- Despite problems, 96% of companies claim their site meets expectations
A new study has revealed that almost half of companies around the world are unhappy with their sites, even after significant financial investment.
Despite these significant investments, 36% of E trading companies admitted that their site had caused embarrassment in front of customers or stakeholders.
This highlights a growing gap between expenses and satisfaction, which suggests that even with the best site builder or Best web hosting for small businesses, many companies are struggling to maintain a website that meets their expectations.
The growing effect of inefficiency on the site
Storyblock examined 300 senior business leaders all over the US and Europe and found that companies spent an average of $ 550,688 on marketing technology over five years, with 18% over $ 1 million.
96% of respondents still claimed that their site met all or most of their expectations, which suggested that although companies recognize the site’s lacking, they can underestimate their influence on customer experience and revenue.
Losses due to poor site benefit have risen from $ 72,000 in 2023 to $ 94,500 per day. Years, demonstrating the financial consequences of neglecting the optimization of sites.
“When we conducted this research two years ago, we were surprised to find that so many companies were embarrassed by their site and thought it lost them huge sums of money. What made it more amazing is that most of the companies said they received good ROI on their marketing technology,” said Dominik Anger, Storyblok’s CEO and co-founder.
“Filing to today and we are really shocked to find that the situation has gotten worse. Companies are losing much more money, maintenance times are rising and costs are increasing. Still, satisfaction with marketing solutions has increased.”
European companies see the largest losses with an average estimated effect of $ 101,000 annually compared to $ 80,500 for US companies.
Despite investing in the best web hosting solutions, many companies continue to meet inefficiency on the site that contributes to these losses.
With cyber security threats and accessibility needs are rising, maintaining a high -performance site is becoming increasingly complicated.
However, Storyblock believes that “a new generation of composed architecture and solutions provides a much more cost and time-efficient solution than ineffective older tech stacks that are increasingly unsuitable for their purpose.”
