- Adidas confirm that they are suffering from larger cyberattack
- Customer data was included in the violation
- This is the latest in a series of retail events so that customers have to be on their guard
Adidas has confirmed that it is the latest retail giant that falls victim to a cyberattack, with customer data in danger of an ‘unauthorized’ party stealing information from a third party customer service provider.
The data affected primarily consists of contact information from customers who contacted adidas Help Desk – with passwords, credit card information or any other type of payment data that is not involved.
“Adidas is in the process of informing potentially affected consumers as well as appropriate data protection and law enforcement authorities in accordance with applicable law. We are still fully obliged to protect our consumer’s privacy and security and sincerely regret any disadvantage or concern caused by this incident,” the company confirmed.
A series of attacks
2025 has seen a number of high -profile cyberattacks at retailers with three massive British retailers targeted. The luxury department store Harrods became the latest victim after attacks on Marks and Spencer and Supermarket Co -op – some of which had to take systems offline to protect the organization – even though there is no official connection between the events.
British retailers are also not the only ones at risk with fashion mark Dior, who also suffers from an attack that led to customer data being leaked. Any customer who is concerned that their data will have access to cyber criminals or unauthorized parties must make sure to be vigilant and monitor their accounts. In particular, customers risk identity theft or fraud.
“The wave of attacks is driven by a perfect storm of factors: the rapid digitization of industries, increased dependence on third -party systems and the rise of financially motivated, highly organized cyber criminal groups,” warns Spencer Starkey, performing VP for EMEA on Sonicwall.
“In sectors such as retail, spread digital ecosystems, obsolete infrastructure and fragmented cyber defense creates easy entry points. Threat actors are also taking advantage of increasingly sophisticated social technology and utilizing identity -based vulnerabilities that we saw in the recent attacks on Marks & Spencer and the legal aid agency.”
