- Google’s Gemini, Veo and Imagen models are now available across the Adobe suite
- “Create for YouTube Shorts” mode is coming to the Premiere mobile app
- Google will meet advertising materials ‘where they are’
Adobe and Google have confirmed a deepening of their partnership in a move that will see more of the latter’s AI models become available across various applications.
Announced at Adobe Max 2025, the news means model families including Gemini, Veo and Imagen are now embedded in Adobe Firefly, Photoshop, Express, Premiere and GenStudio, giving creatives access to leading models directly into their Adobe workflows.
Additionally, enterprise customers can customize them with proprietary brand data using Vertex AI and Firefly Foundry to ensure they remain compliant with brand guidelines.
In a sign of true interoperability and collaboration, Google and Adobe will work together on coordinated go-to-market activities to demonstrate how creative is set to benefit. While the companies’ announcements may not be an integral part of the news, the fact is that the two companies are working together to democratize access to AI.
For too long, supplier lock-in has proven costly for both consumers and businesses, who have been forced to navigate a complex environment of ecosystems.
“Our partnership with Google Cloud combines Adobe’s creative DNA with Google’s AI models to usher in a new era of creative expression for creators and creative professionals,” explained Adobe CEO Shantanu Narayen.
Google Cloud CEO Thomas Kurian said integrating Google’s models into Adobe’s “trusted creative ecosystem” provides “all the … AI tools and platforms they need to dramatically accelerate content creation.”
The two companies also teamed up to stream Shorts productions to YouTube via the Premiere mobile app.
The ‘Create for YouTube Shorts’ feature enables content creators to jump on new and popular trends with fast editing tools, supported by AI-generated audio and visual effects, to send short-form, vertical videos to the social network.
“Our goal at YouTube is to meet creators where they are and provide all the tools they need to make storytelling easier and connect with their audiences,” said YouTube Engineering VP Scott Silver.
A separate “Create for YouTube Shorts” section is coming “soon” to the Premiere mobile app.
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