Adobe Firefly reveals the first video cleaning model that it says is “safe to use”


  • New Adobe Firefly-Video Model is “ip-friendly and commercially secure”
  • It is available in beta now via the webap or premiere pro
  • Current plans support five-second’s 1080p-Videorenations, 4K will come soon

Adobe has lifted the wrapping from what it calls the “only generative AI video model that is IP-friendly and commercially safe.”

The new Firefly video model is available to try in beta on the Firefly Web app and Adobe Premiere Pro with generative expansion and can produce production-ready AI-generated video content for creative can use to support their online campaigns.

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