Adobe Firefly can now translate and lip synchronize any marketing video
Reframing and shifting between portrait and landscape is even easier
You could expect an increase of 70-80% in production variant production efficiency
Adobe has announced major updates to its Firefly Generative AI services to support even more media types, including video and 3D.
By revealing the new offers on its Adobe Summit 2025 event, the company introduced a new Firefly Creative Production tool with a non-code interface to create new variants of existing assets and made repeated multimedia production tasks even faster.
