Matt Cole, CEO of Strive Asset Management, fresh from persuading video dealer Gamestop to converting some of his cash reserve to Bitcoin (BTC), wrote to encourage financial software developer Intuit (Intu) to turning what he described as “censorship policies” and an “anti-bitcoin bias” that could bring long-term acting.
In an open letter dated April 14 addressed to Intuit CEO Sasan Goodarzi and Chairman of the Board Susan Nora Johnson, Cole pointed to a recent incident in which Intuit’s Mailchimp -E -Mail -MarketingPlatform disabled the Report on Trojan Bitcoin Club, a student organization at the University of Southern California IE emails to its members.
“We are concerned that Intuit’s censorship policy and anti-bitcoin Bias are threatening to destroy the shareholder’s value, which the company has worked so hard to create,” Cole wrote, saying he wrote on behalf of his clients who include intuit shareholders. Although Mailchimp later reintroduced the account after public pressure, Cole said the episode reflects a “wider pattern of deplatforms” that includes Bitcoin developers, teachers and businesses.
Cole said such actions postpone intuit, known for its TurboTax -Tax Preparation Software and QuickBooks -Accounting Software, to reputation and legal risks, especially when public concern about tech censorship grows and federal regulators -including Federal Trade Commission (FTC) -begins to investigate platform discrimination based on speech or relations.
“Mailchimp’s acceptable use policy is used as a political weapon rather than a tool to mitigate legitimate business risk,” wrote Cole, adding that “both customers and shareholders are starting to question whether intuit makes decisions based on ideology rather than fiduciær duty.”
The letter urged Intuit to reintroduce accounts prohibited for Bitcoin-related content, revise Mailchimp’s content policy to eliminate political considerations. It also called for Intuit to consider adding Bitcoin to his business box as a hedge against artificial intelligence disorder.
“We believe that Turbotax, Intuit’s flagship product, has a high risk of being automated away by AI,” Cole wrote. “While we value Intuit’s investments in AI internally, we believe that an extra hedge is justified – and that a Bitcoin warcue is the best available option.”
The move follows Coles’ February letter to Gamestop, calling on the company to convert its $ 5 billion cash reserve to Bitcoin. Since receiving the letter, Gamestop confirmed that it will add Bitcoin to its balance and successfully completed a convertible note offer of 1.5 billion dollars -location of itself as one of the first major retailers to customize his treasury strategy with what strives for the “Bitcoin standard.”
The move marked a significant early victory for Strive’s wider campaign to reshape corporate funding and governance about what Cole describes as “apolitical expertise” and long -term shareholder value, free of ideological agendas.
