- Adobe predicts an increase of 520% in AI-drive traffic to retail pages during the 2025 holiday season.
- Buyers depend on chatbots for gift recommendations and dealer hunting.
- Over a third of us, consumers have already used AI tools to shop online.
Your holiday hopping this year probably has a lot of help from AI, according to a new report from Adobe. This year’s forecast for holiday e-commerce predicts a huge 520% jump in AI-driven traffic to US retail sites.
AIS presence in holiday shopping increased by 1,300%last year, but the ten days up to Thanksgiving will see AIS retail help hit new heights. The forecast is based on more than 1 trillion visits. The expected $ 253.4 billion used online between November 1 and December 31 would be a 5.3% shock from last year, but AI’s role and its adoption for shopping is remarkable.
The “AI traffic” Adobe does not necessarily mean that a robot buys you socks. Instead, it tracks when people land on e-commerce sites via a recommendation or link generated by an AI interface. It can be a chatbot. It can be an AI-driven browser sidebar. It can be an auto-sugar gest tool in an online marketplace. What matters is the role AI now plays.
It helps that more than a third of those responding to Adobe’s survey of 5,000 US consumers have already used AI for online shopping. A 53% majority quoted AI as a research tool where 40% said they use AI for product recommendations, while 36% say AI helps them find offers and 30% reported using AI for gift inspiration.
Let’s say you are trying to find a gift for your nephew that comes into photography and wants to shop for the best cameras. A couple of years ago you may have opened a lot of tabs and watched some videos and reviews. Maybe a year ago you would have used a browser extension to scrape price comparisons. This year the move would just be to ask chatgpt or gemini: “What is a good beginner DSLR camera under $ 700 with video features?” You get a shortlist with advantages and disadvantages, the latest prices and offers and links to videos and other details. A few clicks and the shopping journey is over.
AI e-commerce
People seem to be fond of AI shopping aids. Adobe noted that shoppers arrived via. AI sources tend to stay around and browse multiple pages. While actual purchases from AI references last year were low, they have started to rise.
And while social media remains an important source of people’s interest in a product, AI also helps there, which allows it. Buyers can insert a screen shot or link to an AI tool and say, “Find this in size medium” or “Show me similar styles under $ 80,” and get useful links.
When Chatgpt starts offering apps, it seems to be inevitable that retail will not be part of the catalog. Where brands once fought for search or shelf space, the next battlefield may be relevant from an LLM chatbot. What products AI recommends and how it ranks them can do or break sales.
2025 forms to be the year that AI earns a place on your shopping list, not as a gift, but as a co-pilot, and the search’s conversation character means you may not even realize how often it already formulates your shopping.
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