- Adobe finds that 86% of creators use GenAI in their workflows
- Many are preparing for agent AI, but are still concerned about AI models using their data for training
- High costs and unreliable quality are still pain points for some
Adobe found that more than four in five (86%) global creators use generative AI in their workflows, with nearly as many (81%) agreeing that it helped them create content they otherwise wouldn’t have been able to create.
Of the 16,000 survey participants, 85% agreed that artificial intelligence has had a positive impact on the creator economy, suggesting there is minimal fear of job displacement in this field.
Editing, upscaling and enhancing media was found to be the most common use (55%), with new asset generation (52%) coming in second. Rounding out the top three use cases were ideas and brainstorming (48%).
Creators are using AI extensively to help them get the job done
While creatives aren’t worried about job security, they still share some concerns about AI. More than two-thirds (69%) noted concern that their content was being used to train AI without permission – something Adobe stresses it does not do without express permission.
High costs (38%) and unreliable quality (34%) were also cited as barriers to adoption.
While generative AI adoption appears to be at an all-time high among creatives, many are already anticipating how agent AI can help them further. Workers hope AI agents can help them automate repetitive tasks (51%), brainstorm ideas (50%) and provide performance insights (44%) with even more autonomy.
“Creators today don’t passively use creative generative AI, they intentionally curate the tools they trust,” explained Adobe’s VP and Head of Product Marketing for Creators Mike Polner at its annual creativity conference, MAX 2025.
Until now, however, two trends have not coincided. Society has become a mobile-first world, and yet the most powerful AI tools tend to be desktop-only. With 72% frequently creating on mobile devices and 75% expecting to use them more over the coming year, Adobe says it is committed to bringing more powerful and user-friendly tools to the handset.
As we move from generative to agent AI, it’s clear that accessibility and transparency must remain key focuses for AI companies to remain competitive in the workplace.
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